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Beard Color Brush

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -8.5% this quarter, so Beard Color Brush is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$96K/yr95K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
57%top-5 click share · 11 brands · 51 sellers

Flapen Score

Beard Color Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Color Brush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Color Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Color Brush 95K times last year and spent an estimated $96K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.2%
Market size, estimated
$96Ka year
Top search term
simpler touch instant hair beard & brow color7K searches a year

02 · Price

A sale here is worth $16.18.

Listings sell for $16.18 on average, from $5.11 to $28.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.18 that is $4K to $8K a year per listing.

Average price
$16.18inside the $15 to $100 sweet spot
Price range
$5.11–$28.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #109 within Hair Coloring Products. It carries 3,633 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
74%
Out of stock, average day
1.0%
Average rank
#109in Hair Coloring Products
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
3,633per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Beard Color Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$38K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

13%

  • Just for Men37%
  • SIMPLER HAIR COLOR25%
  • BLACKBEARD FOR MEN7%
  • MOONMINI6%
  • KGAJSGH6%
  • FOLLICLE BOOSTER4%
  • Open — no brand owns it (5 brands, 13%)

Search terms

Top Beard Color Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • simpler touch instant hair beard & brow color7K/yr
  • beard dye brush10K/yr
  • beard color brush11K/yr
  • beard touch up for men9K/yr
  • simpler touch4K/yr
  • just for men 1-day beard & brow color5K/yr
  • beard mascara4K/yr
  • beard color pen5K/yr
  • temporary beard dye6K/yr
  • beard dye brush for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Color Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Moist/Dry”
0.9%of orders come back
“Dry”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beard Color Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data