Beard Color Brush
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -8.5% this quarter, so Beard Color Brush is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $96K/yr95K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 51 sellers
Flapen Score
Beard Color Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Color Brush is stronger. Inside it, weaker.
Market
The Beard Color Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Color Brush 95K times last year and spent an estimated $96K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $96Ka year
- Top search term
- simpler touch instant hair beard & brow color7K searches a year
02 · Price
A sale here is worth $16.18.
Listings sell for $16.18 on average, from $5.11 to $28.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.18 that is $4K to $8K a year per listing.
- Average price
- $16.18inside the $15 to $100 sweet spot
- Price range
- $5.11–$28.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #109 within Hair Coloring Products. It carries 3,633 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 74%
- Out of stock, average day
- 1.0%
- Average rank
- #109in Hair Coloring Products
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 3,633per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Beard Color Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
51
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
13%
- Brand 137%
- Brand 225%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (5 brands, 13%)
Search terms
Top Beard Color Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- simpler touch instant hair beard & brow color7K/yr
- beard dye brush10K/yr
- beard color brush11K/yr
- beard touch up for men9K/yr
- simpler touch4K/yr
- just for men 1-day beard & brow color5K/yr
- beard mascara4K/yr
- beard color pen5K/yr
- temporary beard dye6K/yr
- beard dye brush for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Color Brush
We read the reviews and the return reasons for every product selling here.
“Dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Color Brush questions
Answered from the same tracked data.