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Beard Butter

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -9.4% this quarter, so Beard Butter is a Maybe.

Flapen Score
51
51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$819K/yr614K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 45 sellers

Flapen Score

Beard Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Butter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Beard Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Butter 614K times last year and spent an estimated $819K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $819K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
8.3%
Market size, estimated
$819Ka year
Peak month
December1.7× the quietest month
Top search term
beard butter268K searches a year

02 · Price

A sale here is worth $16.03.

Listings sell for $16.03 on average, from $9.10 to $35.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $16.03 that is $40K to $48K a year per listing.

Average price
$16.03inside the $15 to $100 sweet spot
Price range
$9.10–$35.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$40K–$48K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #81 within Men's. It carries 2,958 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#81in Men's
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,958per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Beard Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

45

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 220%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Beard Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Beard Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard butter268K/yr
  • beard butter for men101K/yr
  • beard cream80K/yr
  • beard cream for men40K/yr
  • maestros beard butter24K/yr
  • every man jack beard butter24K/yr
  • crema para barba de hombre14K/yr
  • everyman jack beard butter8K/yr
  • striking viking beard balm8K/yr
  • crema para la barba hombre9K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Butter

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.7%of orders come back
“No smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

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FAQ

Common Beard Butter questions

Answered from the same tracked data.