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Beard Brush Kit

Fail

Demand is soft, at -15.1% this quarter, so Beard Brush Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$91K/yr63K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
58%top-5 click share · 14 brands · 20 sellers

Flapen Score

Beard Brush Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Brush Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Brush Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Brush Kit 63K times last year and spent an estimated $91K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
10.6%
Market size, estimated
$91Ka year
Peak month
December3.1× the quietest month
Top search term
beard brush and comb29K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $6.37 to $30.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.63 that is $1K to $3K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$6.37–$30.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Men's. It carries 7,982 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#201in Men's
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,982per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Beard Brush Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

28%

  • Brand 126%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Beard Brush Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Beard Brush Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard brush and comb29K/yr
  • beard comb and brush set16K/yr
  • beard comb and brush9K/yr
  • beard brush and comb set6K/yr
  • mens beard brush and comb set3K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Brush Kit

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Not great quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beard Brush Kit questions

Answered from the same tracked data.