Is beard bar profitable to sell on Amazon United States?

The niche generates $66K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the beard bar niche?

7 brands and 9 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in beard bar?

Top complaints mined from reviews: Quality-Overall, Ease Of Cleaning, Moist/Dry. The return rate is 1.3%.

When does demand for beard bar peak?

Demand peaks in Nov–Dec; the busiest month runs 12.3× the quietest.

What does it cost to enter the beard bar niche?

Listings span $6.91–$31.49; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.

beard bar

Worth a look

Shows beatable incumbent ratings (4.1★), but a small market ($66K/yr) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.91–$31.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.68

avg listing price — sweet spot $15–$100

Review moat

Good1,142.91

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.6%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$66K

$66K/yr · 77K searches

According to Flapen's Amazon United States niche tracking, beard bar is a $66K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

beard bar market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $68K–$82K; units × avg price
Conversion rate: 6.3%
Avg BSR: #328
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 12.6%
Avg brand age: 46 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

BEARD BAR54%
cyberplex19%
quskay8%
TrimBo6%
Jeymei5%
Noverlife4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.3×

Open Trend

Top beard bar search terms

beard bar22K/yr +22.1%4.8% conv.
beard sponge6K/yr +148.5%3.6% conv.
beard hair cleaner13K/yr -6.1%6.9% conv.
beard cleaner for sink12K/yr -26.8%5.8% conv.
mats beard bar7K/yr +122.8%6.0% conv.
beard sponge for sink4K/yr +220.7%4.9% conv.
beard bar clean up7K/yr -13.8%5.1% conv.
beard hair cleaner for sink6K/yr -19.6%5.3% conv.

All search terms

Top beard bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beard Sponge for Sink Fast & Easy Beard Hair Catcher & Cleaner | Reusable Beard Scrubber for Trimmings | Compact Grooming Tool for Mens Shaving No More Messy Counters & Sinks

cyberplex$10.224.0★31 rev

Mats Beard Bar Ultimate v3.0 - Clean Up Beard Trimmings from Sinks and Countertops After Shaving - Best Gifts For Men

BEARD BAR$19.153.7★54 rev

Mats Beard Bar - (V1.0) - Made in USA - Clean Up Beard Trimmings from Sinks and Countertops After Shaving - Best Gifts For Men

BEARD BAR$11.553.8★484 rev

Mats Beard Bar - Pro (V2.0) & Holder - FLEXIBLE - Clean Up Beard Trimmings from Sinks and Countertops After Shaving - Best Gifts For Men

BEARD BAR$31.494.3★335 rev

Mats Beard Bar - Pro (v2.0) - FLEXIBLE - Clean Up Beard Trimmings from Sinks and Countertops After Shaving - Best Gifts for Men

BEARD BAR$23.304.2★243 rev

Newest

by launch date

Beard Sponge for Sink Fast & Easy Beard Hair Catcher & Cleaner | Reusable Beard Scrubber for Trimmings | Compact Grooming Tool for Mens Shaving No More Messy Counters & Sinks

cyberplex$10.2231 rev

9mo ago

KGCGJVB Beard Sponge Beard Hair Cleaner Scrubber Brush for Sink Clean Up Catcher Men Beard Trimming Trimmings Bar Countertops

KGCGJVB$7.273 rev

11mo ago

Mats Beard Bar Ultimate v3.0 - Clean Up Beard Trimmings from Sinks and Countertops After Shaving - Best Gifts For Men

BEARD BAR$19.1554 rev

2y ago

Jeymei 4-Pack Damp Clean Duster Sponge Gray Damp Dusting Sponge Duster Baseboard Cleaner Sponge with Ridges Reusable Wet Duster Sponge Household Cleaning Sponges for Blinds Window Track Grooves

Jeymei$9.037,493 rev

3y ago

Mats Beard Bar - Pro (v2.0) - FLEXIBLE - Clean Up Beard Trimmings from Sinks and Countertops After Shaving - Best Gifts for Men

BEARD BAR$23.30243 rev

3y ago

What buyers say about beard bar

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning27%

“easy to clean”

Ease Of Use18%

“Easy to use”

Efficiency8%

“Totally efficient”

Value For Money8%

“Its a good value”

Quality-Overall3%

“So far the quality has been great”

Hair Removal3%

“It effectively removes hair from sinks, countertops, and bathroom surfaces, ensuring there's no mess after shaving”

Advertised Vs Actual Product3%

“Works as advertised”

Soft Feel2%

“the sponge is very soft”

Durability1%

“it hasnt warped or bent even with daily use”

Strength1%

“solid”

What buyers complain about

Quality-Overall14%

“That being said its definitely not an amazing quality or groundbreaking product”

Ease Of Cleaning10%

“It does not clean off very easily”

Moist/Dry9%

“Got soggy and didnt dry out well”

Value For Money8%

“This product is definitely not worth its price”

Durability8%

“Fell apart the second time I used it”

Material Quality4%

“No better than a rag or microfiber cloth”

Instructions/User Manual/Troubleshooting3%

“No instructions how to use”

Smell3%

“it smells strong”

Color2%

“Other than the color bleed”

Ease Of Use2%

“They are not easy to use”

Top return reasons

Functionality-Overall20%

Size-Overall12%

Advertised Vs Actual Product9%

Cleaning Modes9%

Wet Cleaning8%

Value For Money6%

Hard Feel4%

Quality-Overall4%

Defective Material/Parts4%