Beard Bar
MaybeThe products selling today average only 4.1★. But shoppers spend an estimated $66K a year here, so Beard Bar is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $66K/yr77K searches / yr
- 90-day growth
- +23.6%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 9 sellers
Flapen Score
Beard Bar against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Bar is stronger. Inside it, weaker.
Market
The Beard Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Bar 77K times last year and spent an estimated $66K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +23.6%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $66Ka year
- Peak month
- December12.3× the quietest month
- Top search term
- beard bar22K searches a year
02 · Price
A sale here is worth $13.68.
Listings sell for $13.68 on average, from $6.91 to $31.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.68 that is $3K to $7K a year per listing.
- Average price
- $13.68under the $15 to $100 sweet spot
- Price range
- $6.91–$31.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #328 within Men's. It carries 1,143 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #328in Men's
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 1,143per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Beard Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Brand 154%
- Brand 219%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Beard Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.3×
Search terms
Top Beard Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard bar22K/yr
- beard sponge6K/yr
- beard hair cleaner13K/yr
- beard cleaner for sink12K/yr
- mats beard bar7K/yr
- beard sponge for sink4K/yr
- beard bar clean up7K/yr
- beard hair cleaner for sink6K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Bar
We read the reviews and the return reasons for every product selling here.
“That being said its definitely not an amazing quality or groundbreaking product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Bar questions
Answered from the same tracked data.









