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Beard Bar

Maybe

The products selling today average only 4.1★. But shoppers spend an estimated $66K a year here, so Beard Bar is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$66K/yr77K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
73%top-5 click share · 7 brands · 9 sellers

Flapen Score

Beard Bar against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Bar is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Bar 77K times last year and spent an estimated $66K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
6.3%
Market size, estimated
$66Ka year
Peak month
December12.3× the quietest month
Top search term
beard bar22K searches a year

02 · Price

A sale here is worth $13.68.

Listings sell for $13.68 on average, from $6.91 to $31.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.68 that is $3K to $7K a year per listing.

Average price
$13.68under the $15 to $100 sweet spot
Price range
$6.91–$31.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #328 within Men's. It carries 1,143 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#328in Men's
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
1,143per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Beard Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Brand 154%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Beard Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.3×

Search terms

Top Beard Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard bar22K/yr
  • beard sponge6K/yr
  • beard hair cleaner13K/yr
  • beard cleaner for sink12K/yr
  • mats beard bar7K/yr
  • beard sponge for sink4K/yr
  • beard bar clean up7K/yr
  • beard hair cleaner for sink6K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Bar

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“That being said its definitely not an amazing quality or groundbreaking product”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Beard Bar questions

Answered from the same tracked data.