Beard and Face Wash

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

9.3%

Market size, estimated

$340Ka year

Peak month

December3.4× the quietest month

Top search term

every man jack face wash24K searches a year

Listings sell for $24.52 on average, from $9.72 to $84.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.52 that is $6K to $12K a year per listing.

Average price

$24.52inside the $15 to $100 sweet spot

Price range

$9.72–$84.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

0.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #302 within Cleansers. It carries 3,020 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#302in Cleansers

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,020per listing

Listings tracked

28

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months