Is beard and face wash profitable to sell on Amazon United States?

The niche generates $340K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the beard and face wash niche?

10 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in beard and face wash?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Allergies. The return rate is 0.7%.

When does demand for beard and face wash peak?

Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the beard and face wash niche?

Listings span $9.72–$84.12; the average listing price is $24.52 (sweet spot $15–$100). The average incumbent carries 3,020 reviews — the moat a new listing must climb.

beard and face wash

Worth a look

Shows low returns (0.7%), but soft demand (-25.2% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.52

avg listing price — sweet spot $15–$100

Price range

Great$9.72–$84.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$340K

$340K/yr · 149K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,020.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, beard and face wash is a $340K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

beard and face wash market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $245K–$307K; units × avg price
Conversion rate: 9.3%
Avg BSR: #302
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.8%
Avg brand age: 54 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

JB SKRUB49%
Every Man Jack37%
natural outcome4%
The Ordinary3%
GOWLAVER2%
TONYMOLY2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top beard and face wash search terms

every man jack face wash24K/yr +0.3%12.2% conv.
jb skrub for boys10K/yr +13.6%13.2% conv.
everyman jack face wash10K/yr +21.0%13.2% conv.
jb skrub10K/yr -9.3%9.0% conv.
jb scrub7K/yr -15.1%14.6% conv.
teen boy skin care15K/yr -61.3%2.6% conv.
teen boy face care kit11K/yr -59.2%2.2% conv.
boys skincare5K/yr -36.0%1.5% conv.
skin care for teen boys8K/yr -29.5%1.8% conv.
jb scrub products for boys5K/yr -35.3%14.8% conv.

All search terms

Top beard and face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JB SKRUB Boys Face Pads & Wipes for Kids Tweens & Teens 40-Count Acne Cleansing Pads with Niacinamide & Aloe Vera Single Pack

JB SKRUB$20.794.6★379 rev

Every Man Jack Daily Face Wash & Moisturizer Bundle for Men Hydrating Skincare Routine with Hyaluronic Acid Niacinamide & Aloe

Every Man Jack$14.894.6★298 rev

Every Man Jack Hydrating Face Wash for Men with Hyaluronic Acid & Niacinamide Gently Removes Dirt and Oil Revives Dry Dull Skin 5 fl oz (2 Pack)

Every Man Jack$15.054.5★761 rev

JB SKRUB The Face Wash - Gentle Facial Cleanser for Kids Tween and Teen Boys - Fragrance-Free Foaming Face Wash with Aloe Vera & Chia Seed for Sensitive Skin - 5 Fl. Oz

JB SKRUB$18.134.6★223 rev

Every Man Jack Beard + Face Wash - Sandalwood Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)

Every Man Jack$18.574.6★2,526 rev

Newest

by launch date

JB SKRUB The Pimple Patches for Face Ultra Discreet Clear Hydrocolloid Patches with Salicylic Acid & Niacinamide Skin Care for Kids & Teens - 1 Pack of 25 Small Medium & Large Spots

JB SKRUB$9.9119 rev

6mo ago

JB SKRUB The Face Duo Set Gentle Foaming Face Wash (5 fl. oz) & Exfoliating Acne Pads (40 Count) for Kids Tweens & Teens Fragrance-Free Cleanser & Alcohol-Free Toner Pads for Clear Smooth Skin

JB SKRUB$36.966 rev

8mo ago

JB SKRUB The Hair and Body Wash Super Duo - No Harsh Ingredients - Conquer Adolescent Funk with Confidence - 14oz.

JB SKRUB$41.1111 rev

10mo ago

Every Man Jack Mens Beard + Face Wash & Scruff Face Lotion Set - Subtle Sandalwood Scent - Naturally Cleanse Hydrate and Soothe Your Beard & Skin

Every Man Jack$19.46234 rev

1y ago

Every Man Jack Beard + Face Wash - Vanilla + Cedar Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)

Every Man Jack$18.282,526 rev

1y ago

What buyers say about beard and face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“good and affordable”

Suitability Combination Skin11%

“feel good on skin”

Value For Money10%

“GREAT VALUE”

Smell10%

“Nice clean fragrance”

Cleansing7%

“great clean”

Soft Feel5%

“it makes his skin soft”

Symptom Reduction4%

“This acne set has done wonders for my skin”

Ease Of Use4%

“Easy to Use”

Advertised Vs Actual Product3%

“Works as advertised”

Efficiency3%

“Efficient”

What buyers complain about

Functionality-Overall12%

“Didnt work”

Size-Overall12%

“These bottles are tiny”

Allergies11%

“Skin became irritated”

Value For Money6%

“highly over priced”

Skin Health6%

“Ruined my skin”

Smell6%

“it has a somewhat strong chemical smell to me”

Moist/Dry4%

“not so hydrating”

Advertised Vs Actual Product3%

“Misleading”

Durability3%

“Breakable”

Symptom Reduction3%

“didnt see any changes”

Top return reasons

Functionality-Overall17%

Size-Overall11%

Leak-Proof11%

Defective Material/Parts10%

Advertised Vs Actual Product8%

Adhesion/Stickiness8%