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Beakey Makeup Sponge

Fail

Buyers convert on only 0.5% of searches, so Beakey Makeup Sponge is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$248K/yr1.3M searches / yr
90-day growth
-8.0%search demand this quarter
Competition
56%top-5 click share · 8 brands · 250 sellers

Flapen Score

Beakey Makeup Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Beakey Makeup Sponge is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beakey Makeup Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Beakey Makeup Sponge 1.3M times last year and spent an estimated $248K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.5%
Market size, estimated
$248Ka year
Peak month
June6.4× the quietest month
Top search term
huda beauty785K searches a year

02 · Price

A sale here is worth $37.90.

Listings sell for $37.90 on average, from $4.77 to $74.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $37.90 that is $4K to $9K a year per listing.

Average price
$37.90inside the $15 to $100 sweet spot
Price range
$4.77–$74.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #563 within Face. It carries 4,039 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#563in Face
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,039per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Beakey Makeup Sponge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$25K$37K$50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

250

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 94%

Open market

3%

  • Huda59%
  • Haus Laboratories26%
  • BEAUTYFACTOR4%
  • Estée Lauder3%
  • BS-MALL3%
  • Kiko Milano2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Beakey Makeup Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 6.4×

Search terms

Top Beakey Makeup Sponge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • huda beauty785K/yr
  • haus labs foundation338K/yr
  • huda90K/yr
  • house labs foundation25K/yr
  • hudabeauty27K/yr
  • haus labs triclone skin tech foundation9K/yr
  • lady gaga foundation10K/yr
  • hauslabs foundation6K/yr
  • haus lab foundation5K/yr
  • base haus labs5K/yr

Reviews and returns

What reviews say buyers love and hate about Beakey Makeup Sponge

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Garbage”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beakey Makeup Sponge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data