beakey makeup sponge
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.90avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$4.77–$74.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$248K$248K/yr · 1.3M searches
Review moat
Bad4,039.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, beakey makeup sponge is a $248K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Jun. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
beakey makeup sponge market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $303K–$379K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #563
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 1.7%
- Avg brand age
- 55 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
250
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
3%
- Huda59%
- Haus Laboratories26%
- BEAUTYFACTOR4%
- Estée Lauder3%
- BS-MALL3%
- Kiko Milano2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 6.4×
Top beakey makeup sponge search terms
- huda beauty785K/yr
- haus labs foundation338K/yr
- huda90K/yr
- house labs foundation25K/yr
- hudabeauty27K/yr
- haus labs triclone skin tech foundation9K/yr
- lady gaga foundation10K/yr
- hauslabs foundation6K/yr
- haus lab foundation5K/yr
- base haus labs5K/yr
Top beakey makeup sponge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HUDA BEAUTY Easy Bake Loose Baking & Setting Powder Cherry Blossom
Huda$45.124.7★267 rev
Huda Easy Bake Fragrance Free Loose Baking & Setting Powder - Pound Cake (Fair Light Medium and Tan Skin Tones) - 0.71 oz / 20 g
Huda$43.724.6★232 rev
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral
Haus Laboratories$71.394.2★6 rev
Huda Easy Bake Loose Baking & Setting Powder - Banana Bread (light medium and tan skin tones) - 0.71 oz / 20 g
Huda$45.694.6★115 rev
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 160 Light Neutral
Haus Laboratories$68.954.5★24 rev
Newest
by launch date
Este Lauder Double Wear Stay-in-Place Foundation Makeup | 36-Hour Long-Wear Oil-Free Liquid Matte Foundation | Hydrating Breathable Buildable | New Formula 1 Fl Oz 1W1 Bone
Estée Lauder$44.10859 rev
Huda Lip Contour Stain Lip Tint - Soft Nude (.03 Fl Oz)
Huda$32.5244 rev
Huda Beauty Baby Blush Duo Pink And Peach 2x2ml
Huda$34.268 rev
Huda Lip Contour Duo Blushed Pinks - 2 Mini Lip Pencils in Muted Pink and Pinky Brown
Huda$25.8835 rev
Haus Labs Triclone Skin Tech Foundation - 200 Light medium Neutral
Haus Laboratories$61.2616 rev
Trending
90-day click momentumEste Lauder Double Wear Stay-in-Place Foundation Makeup | 36-Hour Long-Wear Oil-Free Liquid Matte Foundation | Hydrating Breathable Buildable | New Formula 1 Fl Oz 1W1 Bone
Estée Lauder$44.104.1★
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 230 Light Medium Cool
Haus Laboratories$74.944.2★
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 130 Light Warm
Haus Laboratories$61.064.4★
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral
Haus Laboratories$71.394.2★
Laura Mercier Translucent Loose Setting Powder - Blurring + Finishing Powder with 24HR Matte Finish - Long-Wear Shine Control Face Makeup for Mature Sensitive & Oily Skin Types (0.21 oz)
Laura Mercier$23.884.7★
What buyers say about beakey makeup sponge
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“Great makeup brush”
“Great deal”
“The bristles are soft”
“Beautiful colors”
“provides a full coverage”
“Ease to use”
“They are durable”
“Exactly as pictured and described”
“Applies well”
What buyers complain about
“Garbage”
“Smells disgusting”
“Too big”
“Falls completely apart”
“Expensive”
“Color did not even match”
“First let me say it is very thin liquid”
“Hard unable to use”
“Misleading”
“this brush did not work well for me”
Top return reasons
Common questions
- Is beakey makeup sponge profitable to sell on Amazon United States?
- The niche generates $248K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the beakey makeup sponge niche?
- 8 brands and 250 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in beakey makeup sponge?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.1%.
- When does demand for beakey makeup sponge peak?
- Demand peaks in Jan–Jun; the busiest month runs 6.4× the quietest.
- What does it cost to enter the beakey makeup sponge niche?
- Listings span $4.77–$74.94; the average listing price is $37.90 (sweet spot $15–$100). The average incumbent carries 4,039 reviews — the moat a new listing must climb.