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Beach Waves Spray

Maybe

An estimated 0.9% of orders come back. But the average product has 3,145 reviews to catch up to, so Beach Waves Spray is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$257K/yr150K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
59%top-5 click share · 17 brands · 52 sellers

Flapen Score

Beach Waves Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Beach Waves Spray is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Waves Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Waves Spray 150K times last year and spent an estimated $257K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
10.5%
Market size, estimated
$257Ka year
Peak month
August2.3× the quietest month
Top search term
sea salt spray for hair women48K searches a year

02 · Price

A sale here is worth $16.32.

Listings sell for $16.32 on average, from $5.39 to $31.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.32 that is $12K to $16K a year per listing.

Average price
$16.32inside the $15 to $100 sweet spot
Price range
$5.39–$31.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Hair Sprays. It carries 3,145 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#139in Hair Sprays
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,145per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Beach Waves Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

52

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

26%

  • Brand 123%
  • Brand 217%
  • Brand 315%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Beach Waves Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Beach Waves Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea salt spray for hair women48K/yr
  • kitsch sea salt spray9K/yr
  • sea salt spray travel size12K/yr
  • salt spray for hair women11K/yr
  • sea salt hair spray for women8K/yr
  • lange sea salt spray for hair11K/yr
  • sea salt spray for women5K/yr
  • lange salt and sea texturizing spray7K/yr
  • odele texturizing sea salt spray4K/yr
  • lange texture spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Waves Spray

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.9%of orders come back
“Awful smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beach Waves Spray questions

Answered from the same tracked data.