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Beach Waves Curling Iron

Fail

The top 5 products take 80% of clicks, so Beach Waves Curling Iron is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$198K/yr104K searches / yr
90-day growth
+51.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 21 sellers

Flapen Score

Beach Waves Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Beach Waves Curling Iron is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Waves Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Waves Curling Iron 104K times last year and spent an estimated $198K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+51.4%
Conversion, latest week
3.6%
Market size, estimated
$198Ka year
Peak month
December8.4× the quietest month
Top search term
s waver hair tool31K searches a year

02 · Price

A sale here is worth $52.88.

Listings sell for $52.88 on average, from $20.37 to $112.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $52.88 that is $5K to $13K a year per listing.

Average price
$52.88inside the $15 to $100 sweet spot
Price range
$20.37–$112.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Irons. It carries 2,888 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Irons
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,888per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Beach Waves Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

21

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 139%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (2 brands, 6%)

Demand

Beach Waves Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Beach Waves Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s waver hair tool31K/yr
  • s waver15K/yr
  • double barrel waver20K/yr
  • 2 barrel hair waver13K/yr
  • two barrel hair waver5K/yr
  • double barrel waver for short hair7K/yr
  • french wave curling iron7K/yr
  • curluxe french curls iron4K/yr
  • french egg curling iron2K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Waves Curling Iron

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Smell”
6.1%of orders come back
“leaves a smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beach Waves Curling Iron questions

Answered from the same tracked data.