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Beach Nail Charms

Maybe

Search demand grew +168.2% this quarter. But prices span $4.77–$13.01, mostly outside the sweet spot, so Beach Nail Charms is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$75K/yr193K searches / yr
90-day growth
+168.2%search demand this quarter
Competition
48%top-5 click share · 24 brands · 37 sellers

Flapen Score

Beach Nail Charms against its category

The dotted line is the Beauty & Personal Care average. Past it, Beach Nail Charms is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Nail Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Nail Charms 193K times last year and spent an estimated $75K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +168.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+168.2%
Conversion, latest week
5.5%
Market size, estimated
$75Ka year
Peak month
June12.9× the quietest month
Top search term
summer nail charms30K searches a year

02 · Price

A sale here is worth $7.03.

Listings sell for $7.03 on average, from $4.77 to $13.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.03 that is $2K to $4K a year per listing.

Average price
$7.03under the $15 to $100 sweet spot
Price range
$4.77–$13.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #409 within Nail Art Accessories. It carries 175 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#409in Nail Art Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
175per listing
Listings tracked
33

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Beach Nail Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

37

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

48%

Top 20: 84%

Open market

33%

  • Brand 131%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Beach Nail Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.9×

Search terms

Top Beach Nail Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer nail charms30K/yr
  • beach nail charms31K/yr
  • seashell nail charms21K/yr
  • ocean nail charms18K/yr
  • starfish nail charms16K/yr
  • sea nail charms10K/yr
  • nail charms summer8K/yr
  • sea shell nail charms9K/yr
  • shell nail charms7K/yr
  • mermaid nail charms7K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Nail Charms

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.6%of orders come back
“They are small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beach Nail Charms questions

Answered from the same tracked data.