beach lotion
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$46.02avg listing price — sweet spot $15–$100
Price range
Incredible$22.94–$73.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+79.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good612.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 33K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, beach lotion is a $64K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jul–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
beach lotion market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 20.0%
- Avg brand age
- 69 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bobbi Brown77%
- VACATION16%
- PHLUR7%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +79.5% search growth over the last 90 days.Peak months: Mar, Apr, Jul, Dec · busiest ÷ quietest = 3.5×
Top beach lotion search terms
- bobbi brown beach perfume10K/yr
- bobbi brown beach9K/yr
- sunscreen perfume4K/yr
- bobby brown beach perfume4K/yr
- beach bobbi brown perfume3K/yr
- beach perfume bobbi brown3K/yr
Top beach lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bobbi Brown Beach Eau de Parfum | Light Summer-Inspired Perfume for Women with Sand Jasmine Sea Spray & Mandarin Notes | Beach Vacation Tropical Fragrance 1.7 Fl Oz
Bobbi Brown$73.644.4★777 rev
VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size
VACATION$22.943.9★215 rev
PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$38.354.1★192 rev
Vacation by Vacation Eau de Toilette Perfume for Women 1 Fluid Ounce - Beach Coconut Summer Fragrance Travel Size Spray
VACATION$49.144.3★1,266 rev
Newest
by launch dateVACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size
VACATION$22.94215 rev
PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$38.35192 rev
Vacation by Vacation Eau de Toilette Perfume for Women 1 Fluid Ounce - Beach Coconut Summer Fragrance Travel Size Spray
VACATION$49.141,266 rev
Bobbi Brown Beach Eau de Parfum | Light Summer-Inspired Perfume for Women with Sand Jasmine Sea Spray & Mandarin Notes | Beach Vacation Tropical Fragrance 1.7 Fl Oz
Bobbi Brown$73.64777 rev
Trending
90-day click momentumPHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$38.354.1★
VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size
VACATION$22.943.9★
Bobbi Brown Beach Eau de Parfum | Light Summer-Inspired Perfume for Women with Sand Jasmine Sea Spray & Mandarin Notes | Beach Vacation Tropical Fragrance 1.7 Fl Oz
Bobbi Brown$73.644.4★
Vacation by Vacation Eau de Toilette Perfume for Women 1 Fluid Ounce - Beach Coconut Summer Fragrance Travel Size Spray
VACATION$49.144.3★
What buyers say about beach lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“Great value”
“the size is perfect”
“So the bottle lasts pretty long”
“carefree days of summer”
“The bottle itself is also very nice quality”
“Ive been loving the PHLUR Beach Skin Body Mist, and it instantly gives that fresh, beachy vibe”
“Light and easy for everyday wear”
“Its soft and yet projects very well”
“All I hoped it'd be”
What buyers complain about
“Scent doesnt last long”
“Not long lasting”
“Not worth the price”
“the bottle leaks”
“It doesn't live up to the hype”
“It made me nauseous”
“The tube is not attached to the sprayer”
“makes me crave summer so bad”
“The bottle is big”
“It is way too strong”
Common questions
- Is beach lotion profitable to sell on Amazon United States?
- The niche generates $64K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +79.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the beach lotion niche?
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in beach lotion?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for beach lotion peak?
- Demand peaks in Mar–Apr–Jul–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the beach lotion niche?
- Listings span $22.94–$73.64; the average listing price is $46.02 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.