bay rum soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Great$6.60–$45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,196.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 37K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bay rum soap is a $55K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bay rum soap market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 30.1%
- Avg brand age
- 93 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
586
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Dr. Squatch55%
- Carolina Castile Soap23%
- Duke Cannon Supply Co.14%
- 360Feel5%
- San Francisco Soap Company3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top bay rum soap search terms
- bay rum soap14K/yr
- duke cannon bay rum8K/yr
- dr squatch bay rum6K/yr
- dr squatch soap bay rum4K/yr
- bay rum dr squatch2K/yr
- duke cannon soap bay rum2K/yr
- bay rum soap for men1K/yr
Top bay rum soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Bay Rum (5 oz 3-Pack)
Dr. Squatch$20.684.6★13,552 rev
Dr. Squatch All Natural Bar Soap for Men with Zero Grit Bay Rum
Dr. Squatch$7.054.4★40,734 rev
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Bay Rum (5 oz 5-Pack)
Dr. Squatch$33.504.6★7,855 rev
Body Wash Castile Soap Bar for Sensitive Skin Long Lasting Natural Bar Soap for Men and Women with Olive Oil and Cocoa Butter - Vegan Bay Rum Scented by Carolina Castile 5 oz Each
Carolina Castile Soap$7.544.5★1,312 rev
Carolina Castile Soap Vegan Bay Rum Castile Bar 3 Bars of Natural Soap for Men Women and Kids Gentle Hydrating Castile Bars with Organic Cocoa Butter and Olive Oil 5 Oz. Each
Carolina Castile Soap$17.944.5★1,312 rev
Newest
by launch date
360Feel Bay Rum Bar Soap - Made in the USA - Castile Handmade All Natural Cold Processed - Gentle on Sensitive Skin - Bay Rum Essential Oil with a Spicy Scent - (5oz 4-Pack)
360Feel$20.577,527 rev
Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)
Duke Cannon Supply Co.$7.731,287 rev
Duke Cannon Supply Co. Mens THICK Body Wash - Free of Sulfate Paraben & Phthalates Leaving Skin Soft and Hydrated - High Viscosity Odor Protection - Long Lasting Freshness - Sawtooth (18oz)
Duke Cannon Supply Co.$7.781,287 rev
Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap With A Masculine Scent - Big American Bourbon Scented - All Skin Types - Hydrating Big Brick of Soap - Bourbon 10 oz
Duke Cannon Supply Co.$7.681,664 rev
Body Wash Castile Soap Bar for Sensitive Skin Long Lasting Natural Bar Soap for Men and Women with Olive Oil and Cocoa Butter - Vegan Bay Rum Scented by Carolina Castile 5 oz Each
Carolina Castile Soap$7.541,312 rev
Trending
90-day click momentumDuke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)
Duke Cannon Supply Co.$7.734.5★
360Feel Bay Rum Bar Soap - Made in the USA - Castile Handmade All Natural Cold Processed - Gentle on Sensitive Skin - Bay Rum Essential Oil with a Spicy Scent - (5oz 4-Pack)
360Feel$20.574.3★
Carolina Castile Soap Vegan Bay Rum Castile Bar 3 Bars of Natural Soap for Men Women and Kids Gentle Hydrating Castile Bars with Organic Cocoa Butter and Olive Oil 5 Oz. Each
Carolina Castile Soap$17.944.5★
San Francisco Soap Company Dark Rum and Spice Scented Bar Soap
San Francisco Soap Company$9.084.2★
Dr. Squatch All Natural Bar Soap for Men with Medium Grit Wood Barrel Bourbon 5 Ounce (Pack of 1)
Dr. Squatch$6.604.7★
What buyers say about bay rum soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Good product have used in the past”
“easily lathers”
“I feel clean”
“affordable”
“Long lasting”
“Awesome feeling of being clean”
“This is effective and smooth”
“Doesn't dry out my skin”
“Size is just right”
What buyers complain about
“Horrible smell”
“Waste of Money”
“not great lifespan”
“Not strong enough”
“Poor quality soap”
“very large bar”
“Smells nothing like the deodorant and lathers poorly”
“Unfortunately, the product itself does not live up to the marketing”
“Skin not dry like some soap do”
“was leaking from lid being loose”
Top return reasons
Common questions
- Is bay rum soap profitable to sell on Amazon United States?
- The niche generates $55K/yr across 15 tracked products. 90-day search growth is +14.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the bay rum soap niche?
- 5 brands and 586 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bay rum soap?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for bay rum soap peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bay rum soap niche?
- Listings span $6.60–$45.56; the average listing price is $16.46 (sweet spot $15–$100). The average incumbent carries 6,197 reviews — the moat a new listing must climb.