Bay Rum Soap

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

+14.8%

Conversion, latest week

9.0%

Market size, estimated

$55Ka year

Peak month

December2.1× the quietest month

Top search term

bay rum soap14K searches a year

Listings sell for $16.46 on average, from $6.60 to $45.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.46 that is $2K to $4K a year per listing.

Average price

$16.46inside the $15 to $100 sweet spot

Price range

$6.60–$45.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.2%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #533 within Cleansers. It carries 6,197 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

30.1%

Average rank

#533in Cleansers

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

6,197per listing

Listings tracked

15

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months