Is bay rum cologne profitable to sell on Amazon United States?

The niche generates $37K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the bay rum cologne niche?

13 brands and 106 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bay rum cologne?

Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.1%.

When does demand for bay rum cologne peak?

Demand peaks in Feb–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the bay rum cologne niche?

Listings span $7.97–$80.65; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 1,208 reviews — the moat a new listing must climb.

bay rum cologne

Worth a look

Shows low returns (0.1%), but a small market ($37K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.89

avg listing price — sweet spot $15–$100

Price range

Great$7.97–$80.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,208.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Market size

Bad$37K

$37K/yr · 38K searches

According to Flapen's Amazon United States niche tracking, bay rum cologne is a $37K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bay rum cologne market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $37K–$50K; units × avg price
Conversion rate: 3.8%
Avg BSR: #1,040
Page quality: 0%
Prime: 52%
Sponsored: 77%
Out of stock: 3.1%
Avg brand age: 109 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

106

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

13%

Clubman26%
Ogallala Bay Rum23%
ROYALL LYME14%
St. John10%
C. O. Bigelow10%
Generic5%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +3.1% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top bay rum cologne search terms

bay rum cologne22K/yr +3.0%4.1% conv.
bay rum cologne for men8K/yr -1.1%3.7% conv.
ogallala bay rum6K/yr -15.1%3.8% conv.
ogallala3K/yr +76.3%0.7% conv.

All search terms

Top bay rum cologne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz

Clubman$9.954.3★7,477 rev

ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash

ROYALL LYME$52.304.3★530 rev

C.O. Bigelow Bay Rum Cologne for Men Bay Oil Citrus & Spice Fragrance Long Lasting Mens Cologne Perfume for Men 2.5 Fl Oz

C. O. Bigelow$48.964.2★279 rev

Ogallala Bay Rum Genuine Cologne 8oz

Ogallala Bay Rum$20.944.2★48 rev

Clubman Pinaud Virgin Island Bay Rum After Shave Cologne Classic After Shave Lotion for Men Aftershave for Men Masculine Fragrance Splash 12 fl oz

Clubman$12.834.3★7,477 rev

Newest

by launch date

Ogallala Bay Rum | Refreshing Dual Purpose Cologne & Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent with Sage & Cedar | 4 oz Bottle

Generic$13.9821 rev

8mo ago

Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz

Clubman$16.0937 rev

10mo ago

Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned | Limes & Peppercorns 8 oz.

Ogallala Bay Rum$18.987 rev

2y ago

Ogallala Bay Rum Genuine Cologne 8 oz. Double Strength|Special Reserve| Hand Crafted| Old Fashioned| Cobalt Blue Bottle

Ogallala Bay Rum$24.6335 rev

2y ago

Ogallala Bay Rum | Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent (Bay Rum 8 Fl Oz)

Generic$18.9957 rev

3y ago

What buyers say about bay rum cologne

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Interesting smell”

Value For Money9%

“Worth the money”

Quality-Overall5%

“This is a quality product that delivers as advertised”

Advertised Vs Actual Product2%

“as advertised”

Durability2%

“Longevity is decent--I get a good four or five hours before it turns into a skin scent”

Gifting Purpose2%

“Would be a good gift”

Size-Overall1%

“Great size, works well for him at his age”

Efficiency1%

“So the effectiveness is excellent”

Soft Feel1%

“It Works, feels Great”

Ease Of Use1%

“easy to use”

What buyers complain about

Smell49%

“Bad smell”

Durability8%

“it broke like it was nothing”

Leak-Proof5%

“The bottle leaked”

Strength4%

“OK for everyday not strong”

Quality-Overall4%

“I wouldnt recommend purchasing unless these quality control”

Value For Money3%

“It's overpriced”

Advertised Vs Actual Product3%

“Not the same formulation”

Alcohol Content3%

“It has a bit of alcohol”

Size-Overall2%

“The size of the bottle is actually pretty large for the price”

Thickness0%

“Beware of getting t This bottle at the very top is as thin as a Christmas tree light”

Top return reasons

Smell76%

Size-Overall10%

Advertised Vs Actual Product5%

Product Condition3%

Defective Material/Parts3%

Quality-Overall2%