Bay Rum Cologne

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

3.8%

Market size, estimated

$37Ka year

Peak month

February1.6× the quietest month

Top search term

bay rum cologne22K searches a year

Listings sell for $24.89 on average, from $7.97 to $80.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.89 that is $0 to $2K a year per listing.

Average price

$24.89inside the $15 to $100 sweet spot

Price range

$7.97–$80.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,040 within Men's. It carries 1,208 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

52%

Out of stock, average day

3.1%

Average rank

#1,040in Men's

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,208per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

109 months