bay rum
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$28.53avg listing price — sweet spot $15–$100
Price range
Great$8.92–$80.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,261.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$158K$158K/yr · 132K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bay rum is a $158K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bay rum market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $228K–$285K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #704
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 82%
- Out of stock
- 0.4%
- Avg brand age
- 111 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
109
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
20%
- Clubman41%
- Gabel’s9%
- Benjamins8%
- ROYALL LYME8%
- St. John7%
- Barberry Coast Shave Co.6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top bay rum search terms
- bay rum50K/yr
- bay rum aftershave42K/yr
- bay rum cologne22K/yr
- bay rum cologne for men8K/yr
- bay rum aftershave for men5K/yr
- bayrum5K/yr
Top bay rum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz
Clubman$9.954.3★7,477 rev
Clubman Pinaud Virgin Island Bay Rum After Shave Cologne Classic After Shave Lotion for Men Aftershave for Men Masculine Fragrance Splash 12 fl oz
Clubman$12.834.3★7,477 rev
Benjamins Bay Rum 8oz (Pack of 1)
Benjamins$8.924.4★303 rev
ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash
ROYALL LYME$52.304.3★530 rev
GABELS Bay Rum After Shave Lotion 16oz/1pt
Gabel’s$16.594.3★1,414 rev
Newest
by launch date
Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz
Clubman$16.0937 rev
Carolina Castile Soap Bay Rum Scent Certified Organic Base High Olive Oil Content Non-Drying Made with Organic Oils Concentrated Natural Body Wash for Men and Women (Bay Rum 32 Fl Oz)
Carolina Castile Soap$22.975,348 rev
Ogallala Bay Rum | Double Strength Genuine Cologne For Him | Hand Crafted | Old Fashioned Bay Rum Scent | 4 oz Bottle
Ogallala Bay Rum$18.979 rev
Duke Cannon Supply Co. Solid Cologne for Men Bay Rum (Citrus Musk Cedarwood Island Spice) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
Duke Cannon Supply Co.$23.55302 rev
C.O. Bigelow Bay Rum Cologne for Men Bay Oil Citrus & Spice Fragrance Long Lasting Mens Cologne Perfume for Men 2.5 Fl Oz
C. O. Bigelow$48.96279 rev
Trending
90-day click momentumOgallala Bay Rum | Double Strength Genuine Cologne For Him | Hand Crafted | Old Fashioned Bay Rum Scent | 4 oz Bottle
Ogallala Bay Rum$18.974.5★
Dr. Collado Bay Rum Constanza by Dr. Collado
Constanza$16.464.7★
Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz
Clubman$16.094.2★
Benjamins Bay Rum 8oz (Pack of 1)
Benjamins$8.924.4★
Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz
Clubman$9.954.3★
What buyers say about bay rum
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“This is a quality product that delivers as advertised”
“Worth the money”
“It works as it should - soothing”
“Smooth - love it”
“It helps my skin set after applying”
“The bottle size is really good too”
“The larger bottle with the spray top makes it very simple to use”
“Squeaky clean without drying out your skin”
“It works excellent”
What buyers complain about
“Doesnt have a strong scent to it”
“The bottle leaked”
“only last about two hours”
“It has a bit of alcohol”
“Colossal waste of money”
“Not what I thought”
“Not strong enough”
“I noticed it felt cheaply made so I made sure I was gentle with it”
“Product had a loose top”
“Triggered a bad reaction”
Top return reasons
Common questions
- Is bay rum profitable to sell on Amazon United States?
- The niche generates $158K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bay rum niche?
- 15 brands and 109 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in bay rum?
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.2%.
- When does demand for bay rum peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the bay rum niche?
- Listings span $8.92–$80.65; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.