Bay Rum

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

4.2%

Market size, estimated

$158Ka year

Peak month

December3.6× the quietest month

Top search term

bay rum50K searches a year

Listings sell for $28.53 on average, from $8.92 to $80.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.53 that is $3K to $7K a year per listing.

Average price

$28.53inside the $15 to $100 sweet spot

Price range

$8.92–$80.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #704 within Men's. It carries 1,261 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

73%

Out of stock, average day

0.4%

Average rank

#704in Men's

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,261per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

111 months