baxter of california deodorant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$19.10–$20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good887.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baxter of california deodorant is a $49K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
baxter of california deodorant market data
- Units sold / yr
- 4K–5K
- avg 1,250–1,500/product
- Revenue / yr
- $78K–$98K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #524
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Baxter of California100%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +19.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.6×
Top baxter of california deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baxter of California Aluminum and Alcohol Free Deodorant Protects from Deodorant Stains Detoxifies and Conditions Sensitive Skin Clear Stick Citrus and Herbal-Musk Essence
Baxter of California$19.144.3★2,367 rev
Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Cedarwood and Oakmoss Essence 2.65 Ounce
Baxter of California$19.104.4★198 rev
Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Italian Lime and Pomegranate Essence 2.65 Ounce
Baxter of California$20.524.2★98 rev
Newest
by launch dateBaxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Cedarwood and Oakmoss Essence 2.65 Ounce
Baxter of California$19.10198 rev
Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Italian Lime and Pomegranate Essence 2.65 Ounce
Baxter of California$20.5298 rev
Baxter of California Aluminum and Alcohol Free Deodorant Protects from Deodorant Stains Detoxifies and Conditions Sensitive Skin Clear Stick Citrus and Herbal-Musk Essence
Baxter of California$19.142,367 rev
Trending
90-day click momentumBaxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Cedarwood and Oakmoss Essence 2.65 Ounce
Baxter of California$19.104.4★
Baxter of California Deodorant Aluminum & Alcohol-Free Clear Stick Italian Lime and Pomegranate Essence 2.65 Ounce
Baxter of California$20.524.2★
Baxter of California Aluminum and Alcohol Free Deodorant Protects from Deodorant Stains Detoxifies and Conditions Sensitive Skin Clear Stick Citrus and Herbal-Musk Essence
Baxter of California$19.144.3★
What buyers say about baxter of california deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“Best quality deodorant”
“Last all day”
“No skin irritation. I have delicate skin”
“can get through their whole day by applying a natural deodorant just once on their clean skin”
“Its a good value for the money”
What buyers complain about
“Horrible smell”
“Does not last”
“The deordorant stick didn't work”
“The deordorant stick didn't work”
“Poor performance”
“it doesnt try up instead it gets moist”
“Overpriced and underperforming”
Top return reasons
Common questions
- Is baxter of california deodorant profitable to sell on Amazon United States?
- The niche generates $49K/yr across 3 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the baxter of california deodorant niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baxter of california deodorant?
- Top complaints mined from reviews: Smell, Durability, Adhesion/Stickiness. The return rate is 0.9%.
- When does demand for baxter of california deodorant peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the baxter of california deodorant niche?
- Listings span $19.10–$20.52; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.