Baxter of California Deodorant

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

15K

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

16.5%

Market size, estimated

$49Ka year

Peak month

August1.6× the quietest month

Top search term

baxter of california deodorant14K searches a year

Listings sell for $19.58 on average, from $19.10 to $20.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,250 to 1,500 of them. At $19.58 that is $24K to $29K a year per listing.

Average price

$19.58inside the $15 to $100 sweet spot

Price range

$19.10–$20.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$29K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #524 within Deodorants & Antiperspirants. It carries 888 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#524in Deodorants & Antiperspirants

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

888per listing

Listings tracked

3

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months