Is baxter of california profitable to sell on Amazon United States?

The niche generates $832K/yr across 14 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the baxter of california niche?

2 brands and 5 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baxter of california?

Top complaints mined from reviews: Value For Money, Smell, Durability. The return rate is 0.7%.

When does demand for baxter of california peak?

Demand peaks in Jan–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the baxter of california niche?

Listings span $17.58–$32.85; the average listing price is $22.89 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.

baxter of california

Worth a look

Shows searches that convert (15.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.89

avg listing price — sweet spot $15–$100

Price range

Incredible$17.58–$32.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$832K

$832K/yr · 243K searches

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,728.57

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baxter of california is a $832K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

baxter of california market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $916K–$1.1M; units × avg price
Conversion rate: 15.0%
Avg BSR: #240
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Redken Brews77%
Baxter of California23%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top baxter of california search terms

redken brews56K/yr +16.4%20.4% conv.
baxter of california57K/yr +2.9%6.7% conv.
baxter22K/yr +13.2%2.3% conv.
redken brews molding paste16K/yr +25.8%17.1% conv.
brews17K/yr +2.6%0.2% conv.
redken brews pomade6K/yr +74.0%28.2% conv.
cream pomade11K/yr -22.9%5.1% conv.
baxter of california cream pomade10K/yr -30.2%22.1% conv.
redken brews cream pomade7K/yr -4.6%24.5% conv.
odele cream pomade5K/yr +20.4%0.5% conv.

All search terms

Top baxter of california products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken Brews Cream Pomade For Men - Provides Medium Hold With Natural and Smooth Finish With Low Shine For All Hair Types

Redken Brews$21.464.6★5,238 rev

Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz

Redken Brews$21.844.5★2,971 rev

Baxter of California Cream Pomade for Men and Women Natural Finish Light Hold Barbershop Quality Smooths Classic Looks Perfect for Texturizing Straight or Wavy Hair 2 Ounce

Baxter of California$21.464.5★1,477 rev

Redken Brews$21.404.6★2,000 rev

Redken Brews Daily Shampoo For Men - Lightweight Hydrating Cleanser For All Mens Hair Types Adds Moisture and Shine to Dry Hair 33.8 Fl Oz

Redken Brews$32.854.7★4,161 rev

Newest

by launch date

Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz

Redken Brews$21.842,971 rev

5y ago

Redken Brews Daily Shampoo For Men - Lightweight Hydrating Cleanser For All Mens Hair Types Adds Moisture and Shine to Dry Hair 33.8 Fl Oz

Redken Brews$32.854,161 rev

8y ago

Redken Brews Clay Pomade For Men - Volumizes Fine And Medium Hair With Long-Lasting High Hold and Matte Finish

Redken Brews$22.402,021 rev

8y ago

Redken Brews Daily Conditioner For Men with Crafted Malt

Redken Brews$32.832,054 rev

8y ago

Redken Brews Daily Shampoo For Men - Lightweight Hydrating Cleanser For All Mens Hair Types Adds Moisture and Shine to Dry Hair 10 Fl Oz

Redken Brews$20.544,161 rev

8y ago

What buyers say about baxter of california

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Good scent”

Quality-Overall18%

“Great quality in the Redken tradition”

Texture/Consistency-Overall8%

“The texture looks natural”

Hair Styling5%

“My hair is very fine”

Weight Light5%

“It is a lightweight product”

Value For Money4%

“that being said its ok value for the money”

Ease Of Application3%

“easy to apply”

Soft Feel3%

“Leaves Beards soft”

Suitability Straight Hair3%

“Great for fine hair”

Advertised Vs Actual Product2%

“Works as advertized”

What buyers complain about

Value For Money18%

“a bit expensive”

Smell12%

“This made the scent weaker and less appealing”

Durability5%

“Deteriorated too quickly”

Moist/Dry4%

“Dry product - do not recommend”

Adhesion/Stickiness4%

“The deordorant stick didn't work”

Weight Heavy4%

“Too heavy clay”

Hair Related4%

“to Im not that crazy about this hair gel”

Functionality-Overall3%

“The deordorant stick didn't work”

Ease Of Use3%

“Difficult to use”

Texture/Consistency-Overall3%

“The consistency of this product is such that using your fingers isnt enough”

Top return reasons

Advertised Vs Actual Product17%

Smell12%

Functionality-Overall7%

Texture/Consistency-Overall6%

Strength6%

Product Condition5%

Defective Material/Parts5%

Value For Money4%

Hard Feel4%

Moist/Dry4%

Common questions

Is baxter of california profitable to sell on Amazon United States?: The niche generates $832K/yr across 14 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the baxter of california niche?: 2 brands and 5 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baxter of california?: Top complaints mined from reviews: Value For Money, Smell, Durability. The return rate is 0.7%.
When does demand for baxter of california peak?: Demand peaks in Jan–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the baxter of california niche?: Listings span $17.58–$32.85; the average listing price is $22.89 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.

baxter of california

baxter of california market data

Competition & brand share

Demand & seasonality

Top baxter of california search terms

Top baxter of california products on Amazon

Top sellers

Newest

Trending

What buyers say about baxter of california

What buyers love

What buyers complain about

Top return reasons

Common questions

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