Baxter of California

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $832K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

+11.1%

Conversion, latest week

15.0%

Market size, estimated

$832Ka year

Peak month

November2.3× the quietest month

Top search term

redken brews56K searches a year

Listings sell for $22.89 on average, from $17.58 to $32.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $22.89 that is $46K to $57K a year per listing.

Average price

$22.89inside the $15 to $100 sweet spot

Price range

$17.58–$32.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$46K–$57K

Returns

0.7%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Pomades. It carries 2,729 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#240in Pomades

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,729per listing

Listings tracked

14

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months