Bator Balm
FailShoppers spend an estimated $51K a year here, so Bator Balm is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $51K/yr34K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 44 sellers
Flapen Score
Bator Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Bator Balm is stronger. Inside it, weaker.
Market
The Bator Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Bator Balm 34K times last year and spent an estimated $51K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $51Ka year
- Top search term
- bator balm29K searches a year
02 · Price
A sale here is worth $17.07.
Listings sell for $17.07 on average, from $8.72 to $28.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.07 that is $2K to $4K a year per listing.
- Average price
- $17.07inside the $15 to $100 sweet spot
- Price range
- $8.72–$28.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #665 within Lotions. It carries 4,221 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #665in Lotions
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,221per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Bator Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hello Cake So-Low Stroker Lotion - Below the Belt Solo Cream for Men Natural Moisturizing Ingredients Coconut Oil Avocado Oil Aloe Vera 3.3 fl oz
- Price
- $16.53
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 4y ago

Albolene Moisturizing Cleanser & Makeup Remover - Fragrance-Free Cold Cream Cleanser for Waterproof Makeup & Oil Removal - Hydrating Face Cleanser for Dry Sensitive & Mature Skin - 12 oz (2 Pack)
- Price
- $19.86
- Rating
- 4.8/5
- Reviews
- 2,076
- Age
- 5y ago

Dr. Tuggs Gentlemans Lotion Me Time Lotion for Men with Moisturizing Aloe Vera Avocado Oil & Vitamin E Long-Lasting Smooth Non-Greasy Formula Made in USA 3.4 fl oz
- Price
- $17.01
- Rating
- 4.2/5
- Reviews
- 291
- Age
- 1y ago

Pure for Men Bum Balm | Raw Lotion for Men | All Purpose Skin Hydration and Deodorizing Balm | Raw Shea Butter Mint and Clove | 3.9 oz.
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 2,959
- Age
- 7y ago

Hello Cake So-Low Stroker Lotion - Below the Belt Mens Solo Cream for Bator Bros 1.7 fl oz
- Price
- $9.71
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 1y ago
Trending
estimated 90-day click momentum
Iron Bull Beef Tallow Face Moisturizer for Men. Anti-Aging With Hyaluronic Acid for Wrinkles. Grass-Fed Beef Tallow Skin Balm & Jojoba Oil for All Skin Types. Natural Formula With a Clean Scent - 2oz
- Price
- $28.27
- Rating
- 4.1/5
- Reviews
- 282
- Age
- 1y ago

Hello Cake So-Low Stroker Lotion - Below the Belt Mens Solo Cream for Bator Bros 1.7 fl oz
- Price
- $9.71
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 1y ago

Henjaca Beef Tallow for Skin Tallow and Honey Balm 5 oz Organic Grass-Fed Whipped Beef Tallow Cream Deep Moisturizing Facial & Body Balm 100% Natural Face Moisturizer for All Skin Types
- Price
- $10.67
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 8mo ago

Hello Cake So-Low Stroker Lotion - Creamy Moisturizing and Long-Lasting Below the Belt Solo Bator Cream for Men With Coconut Oil Avocado Oil Aloe Vera 8 fl oz
- Price
- $28.02
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 1y ago

ICIKOL Grass-Fed Beef Tallow Balm for Men - Whipped Tallow Face Moisturizer & Beard Balm with Manuka Honey - Natural After Shave Care for Dry & Sensitive Skin 2.1 oz
- Price
- $11.41
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Newest
by launch date
ICIKOL Grass-Fed Beef Tallow Balm for Men - Whipped Tallow Face Moisturizer & Beard Balm with Manuka Honey - Natural After Shave Care for Dry & Sensitive Skin 2.1 oz
- Price
- $11.41
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago

Henjaca Beef Tallow for Skin Tallow and Honey Balm 5 oz Organic Grass-Fed Whipped Beef Tallow Cream Deep Moisturizing Facial & Body Balm 100% Natural Face Moisturizer for All Skin Types
- Price
- $10.67
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 8mo ago

Dr. Tuggs Gentlemans Lotion Me Time Lotion for Men with Moisturizing Aloe Vera Avocado Oil & Vitamin E Long-Lasting Smooth Non-Greasy Formula Made in USA 3.4 fl oz
- Price
- $17.01
- Rating
- 4.2/5
- Reviews
- 291
- Age
- 1y ago

Hello Cake So-Low Stroker Lotion - Creamy Moisturizing and Long-Lasting Below the Belt Solo Bator Cream for Men With Coconut Oil Avocado Oil Aloe Vera 8 fl oz
- Price
- $28.02
- Rating
- 4.4/5
- Reviews
- 2,363
- Age
- 1y ago

Iron Bull Beef Tallow Face Moisturizer for Men. Anti-Aging With Hyaluronic Acid for Wrinkles. Grass-Fed Beef Tallow Skin Balm & Jojoba Oil for All Skin Types. Natural Formula With a Clean Scent - 2oz
- Price
- $28.27
- Rating
- 4.1/5
- Reviews
- 282
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
44
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
10%
- cake40%
- Albolene20%
- Dr. Tuggs13%
- Pure for Men10%
- Oebitor4%
- Bag Balm3%
- Open — no brand owns it (4 brands, 10%)
Demand
Bator Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 23.6× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Bator Balm
We read the reviews and the return reasons for every product selling here.
“Extremely strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bator Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









