Is bath toys for kids ages 7-10 profitable to sell on Amazon United States?

The niche generates $55K/yr across 54 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the bath toys for kids ages 7-10 niche?

29 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in bath toys for kids ages 7-10?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.8%.

When does demand for bath toys for kids ages 7-10 peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the bath toys for kids ages 7-10 niche?

Listings span $6.04–$29.95; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 2,487 reviews — the moat a new listing must climb.

bath toys for kids ages 7-10

Worth a look

Shows low returns (0.8%), but soft demand (-25.2% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$15.34

avg listing price — sweet spot $15–$100

Price range

Good$6.04–$29.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,486.89

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$55K

$55K/yr · 85K searches

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bath toys for kids ages 7-10 is a $55K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bath toys for kids ages 7-10 market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $46K–$61K; units × avg price
Conversion rate: 4.2%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.3%
Avg brand age: 41 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

29%

Top 20: 74%

Open market

25%

Tub Works43%
Fajiabao9%
Nuby9%
SplashEZ6%
BUNMO5%
KSABVAIA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top bath toys for kids ages 7-10 search terms

shower toys for kids ages 4-840K/yr -22.2%3.2% conv.
bath fun for kids ages 4-814K/yr -21.4%3.8% conv.
bath toys older kids8K/yr -18.5%2.7% conv.
kids bath toys 5 year old4K/yr +13.7%4.5% conv.
boys bath toys age 6-86K/yr -46.2%4.3% conv.
shower toys for kids ages 7-106K/yr -57.6%2.6% conv.
bath toys for boys ages 6-84K/yr -37.3%4.2% conv.
bath toys for kids ages 7-103K/yr +18.0%2.0% conv.

All search terms

Top bath toys for kids ages 7-10 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuby Wacky Waterworks Pipes Bath Toy - Baby Bathtub Toy with Interactive Features for Cognitive Development

Nuby$11.194.3★6,837 rev

Fajiabao Bath Toys for Kids Ages 4-8 Water Slides with Suction Cups

Fajiabao$18.694.2★1,849 rev

Tub Works Kids Bath Bomb Potion Bath Toy Variety 6 Pack | Nontoxic | Fizzes Foams & Bubbles with an Eruption of Color | Interactive Bath Bombs | Fun Science Toddler Bath Toys

Tub Works$18.624.6★2,403 rev

BUNMO Bath Toys Suction - Connect Build Create - Toddler Bath Toys - Hours of Fun & Creativity - Fine Motor Skills - Stimulating Sensory Toys - Non-Mouthable Toy - Textured 10 Pack

BUNMO$10.284.8★3,630 rev

Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons

Tub Works$13.574.5★2,664 rev

Newest

by launch date

Tub Works Fantasy Watertight Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Baby & Toddler Bathtub Toy | Unicorn Baby Girl Bathtub Toy

Tub Works$13.88189 rev

5mo ago

Tub Works Splash Wheels Bathtime Raceway Car Ramp Toddler Bath Toy | Race Car Track with 2 Water-Activated Light-Up Racers | Light Up Bath Toys Flash & Change Colors | Engaging Bathtub Toys for Kids

Tub Works$29.95119 rev

7mo ago

Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath

Tub Works$15.67474 rev

7mo ago

Bath Toys for Kids Ages 4-8 Ice Cream Foam Maker Bubble Pretend Play Cake Set Bath Toys for Toddlers 3-5 Bathtub Water Toy Birthday Gifts for 3 4 5 Year Old Girls Boys

Zeewoo$18.52197 rev

11mo ago

SplashEZ Boat Toy Mold Free Bath Toys for Toddlers & Kids No Hole Bath Toy for Bathtub Pool Shower for Boys & Girls

SplashEZ$10.914,909 rev

1y ago

What buyers say about bath toys for kids ages 7-10

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Fun for the toddlers”

Color10%

“Colors are pretty”

Quality-Overall6%

“Amazing quality”

Value For Money4%

“Good value for money”

Ease Of Cleaning4%

“Cleans up easily”

Gifting Purpose3%

“Given as a gift”

Durability3%

“The material feels durable”

Brightness/Shine/Glow3%

“Bright lights”

Size-Overall3%

“I like the size”

Water Resistance3%

“No problem with water resistance”

What buyers complain about

Size-Overall13%

“They are pretty big”

Durability10%

“Broke easily”

Quality-Overall6%

“Cheap quality”

Value For Money6%

“expensive”

Advertised Vs Actual Product6%

“Fake advertising”

Color5%

“the color can come off”

Functionality-Overall4%

“one never worked”

Brightness/Shine/Glow3%

“ours didnt seem to glow at all”

Adhesion/Stickiness3%

“Adhesive poor quality”

Smell3%

“weird smell”

Top return reasons

Size-Overall32%

Defective Material/Parts10%

Advertised Vs Actual Product9%

Functionality-Overall6%

Quality-Overall5%

Value For Money5%

Adhesion/Stickiness4%

Color3%

Durability2%

Brightness/Shine/Glow2%

Common questions

Is bath toys for kids ages 7-10 profitable to sell on Amazon United States?: The niche generates $55K/yr across 54 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the bath toys for kids ages 7-10 niche?: 29 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in bath toys for kids ages 7-10?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.8%.
When does demand for bath toys for kids ages 7-10 peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the bath toys for kids ages 7-10 niche?: Listings span $6.04–$29.95; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 2,487 reviews — the moat a new listing must climb.