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Bath Potions for Kids

Fail

Demand is soft, at -47.2% this quarter, so Bath Potions for Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$235K/yr183K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 18 sellers

Flapen Score

Bath Potions for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Bath Potions for Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Potions for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Potions for Kids 183K times last year and spent an estimated $235K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
9.2%
Market size, estimated
$235Ka year
Peak month
December6.5× the quietest month
Top search term
bath potions for kids57K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $8.19 to $19.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $13.94 that is $17K to $21K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$8.19–$19.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$17K–$21K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Bath & Bathing Accessories. It carries 1,396 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Bath & Bathing Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,396per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bath Potions for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

18

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 153%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bath Potions for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Bath Potions for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath potions for kids57K/yr
  • bath potion19K/yr
  • bath potions22K/yr
  • bath science kits for kids12K/yr
  • bath bomb potion15K/yr
  • bath experiments for kids7K/yr
  • potion bath bombs for kids6K/yr
  • science bath toys5K/yr
  • kids bath potions4K/yr
  • bath bomb potions kids12K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Potions for Kids

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
19%of negative reviews mention “Color”
0.7%of orders come back
“would have been better if they were darker”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bath Potions for Kids questions

Answered from the same tracked data.