Bath Oils for Tub
FailThe top 5 brands take 98% of clicks, so Bath Oils for Tub is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $341K/yr378K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 171 sellers
Flapen Score
Bath Oils for Tub against its category
The dotted line is the Beauty & Personal Care average. Past it, Bath Oils for Tub is stronger. Inside it, weaker.
Market
The Bath Oils for Tub market on Amazon at a glance
Shoppers on Amazon United States searched for Bath Oils for Tub 378K times last year and spent an estimated $341K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $341Ka year
- Top search term
- dr teals body oil128K searches a year
02 · Price
A sale here is worth $15.34.
Listings sell for $15.34 on average, from $7.24 to $32.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $15.34 that is $19K to $23K a year per listing.
- Average price
- $15.34inside the $15 to $100 sweet spot
- Price range
- $7.24–$32.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $19K–$23K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Bath & Bathing Accessories. It carries 4,558 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Bath & Bathing Accessories
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 4,558per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Bath Oils for Tub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
171
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 212%
- Brand 35%
- Brand 45%
- Brand 52%
- Brand 62%
Search terms
Top Bath Oils for Tub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr teals body oil128K/yr
- dr teals oil44K/yr
- dr teal body oil32K/yr
- keri oil16K/yr
- dr teals oil body6K/yr
- dr teal oil20K/yr
- dr teal oil body22K/yr
- dr. teals body oil17K/yr
- bath oils for tub21K/yr
- dr teals bath and body oil8K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Oils for Tub
We read the reviews and the return reasons for every product selling here.
“Bad odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Oils for Tub questions
Answered from the same tracked data.









