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Bath Oil Beads

Fail

The top 5 brands take 98% of clicks, so Bath Oil Beads is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$503K/yr272K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
73%top-5 click share · 6 brands · 32 sellers

Flapen Score

Bath Oil Beads against its category

The dotted line is the Beauty & Personal Care average. Past it, Bath Oil Beads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Oil Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Oil Beads 272K times last year and spent an estimated $503K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $503K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
11.9%
Market size, estimated
$503Ka year
Peak month
December2.0× the quietest month
Top search term
calgon bath beads55K searches a year

02 · Price

A sale here is worth $15.53.

Listings sell for $15.53 on average, from $2.99 to $36.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.53 that is $23K to $31K a year per listing.

Average price
$15.53inside the $15 to $100 sweet spot
Price range
$2.99–$36.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$31K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #154 within Bath & Bathing Accessories. It carries 1,823 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
4.5%
Average rank
#154in Bath & Bathing Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,823per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bath Oil Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

$0$50K$101K$151K$201K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

32

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Calgon76%
  • Bare Boutique8%
  • SKLEER6%
  • Generic4%
  • Wenyuhealth4%
  • Avivni2%
  • Open — no brand owns it (0%)

Demand

Bath Oil Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bath Oil Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calgon bath beads55K/yr
  • bath beads50K/yr
  • bath oil beads49K/yr
  • bath pearls33K/yr
  • calgon bath products6K/yr
  • calgon bath pearls15K/yr
  • calgon ageless bath pearls8K/yr
  • calgon bath13K/yr
  • calgon bubble bath10K/yr
  • bath beads for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Oil Beads

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.3%of orders come back
“The scent is very low”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bath Oil Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data