Is bath oil profitable to sell on Amazon United States?

The niche generates $576K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the bath oil niche?

16 brands and 211 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in bath oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.7%.

When does demand for bath oil peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the bath oil niche?

Listings span $7.24–$32.79; the average listing price is $15.73 (sweet spot $15–$100). The average incumbent carries 9,372 reviews — the moat a new listing must climb.

bath oil

Worth a look

Shows low returns (0.7%), but soft demand (-21.9% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.73

avg listing price — sweet spot $15–$100

Price range

Good$7.24–$32.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$576K

$576K/yr · 650K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,372.04

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bath oil is a $576K/yr Amazon United States market (650K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bath oil market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $629K–$787K; units × avg price
Conversion rate: 5.6%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

211

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

17%

Dr Teal's60%
Keri10%
Neutrogena4%
Palmer's4%
Calgon3%
Arikit3%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top bath oil search terms

bath oil163K/yr -21.4%3.8% conv.
dr teals body oil128K/yr -25.5%3.9% conv.
bath oils for women64K/yr -34.1%4.5% conv.
dr teals oil44K/yr +4.4%3.8% conv.
dr teal body oil32K/yr +24.6%3.8% conv.
bath oils27K/yr -26.6%2.4% conv.
dr teals shea butter and almond oil20K/yr +2.1%3.0% conv.
bath oil for dry skin17K/yr -30.9%4.1% conv.
keri oil16K/yr -17.2%14.9% conv.
dr teal oil20K/yr -36.9%3.9% conv.

All search terms

Top bath oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit

Dr Teal's$17.494.8★848 rev

Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Rejuvenating Eucalyptus & Spearmint - Essential Oils Hydrate Skin & Alleviates Daily Stress

Dr Teal's$17.074.8★597 rev

Keri Moisturizing Shower and Bath Oil 16 Fl Oz

Keri$14.134.7★2,436 rev

Dr. Teals Bath & Body Oil Variety Gift Set (3 Pack 8.8oz Ea.) - Rejuvenating Eucalyptus Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Stress

Dr Teal's$28.234.7★91 rev

Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Soothing Lavender & Ultra Rich Shea Butter - Essential Oils Hydrate Skin & Alleviates Daily Stress - at Home Spa Kit

Dr Teal's$20.534.8★201 rev

Newest

by launch date

Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz

Dr Teal's$10.571,054 rev

10mo ago

Autumn Shower Bath Oil Body Oil with Shea Butter Lavender Eucalyptus Mint Coconut Scent Bath Oils Gifts for Women 34.4 fl oz (Pack of 4)

Autumn Shower$20.9924 rev

1y ago

eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz

eos$11.884,836 rev

1y ago

Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz

Hempz$12.261,527 rev

2y ago

Dr. Teals Bath & Body Oil Variety Gift Set (2 Pack 8.8oz Ea.) - Ultra Rich Shea Butter & Nourishing Coconut Oil - Essential Oils Hydrate Skin & Alleviate Daily Stress - At Home Spa Kit

Dr Teal's$17.49848 rev

3y ago

What buyers say about bath oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Amazing Scent”

Moist/Dry13%

“Super hydrating”

Soft Feel9%

“Keeps my skin soft”

Quality-Overall7%

“The quality is a very nice oil”

Suitability Dry Skin5%

“Really good for extra dry skin”

Value For Money4%

“Good value for price”

Oily/Greasy3%

“its not too greasy its very good for the skin also makes the skin looks glowing”

Suitability Combination Skin3%

“This is good for your skin”

Absorbency3%

“Easily absorbed”

Suitability Oily Skin2%

“not oily which is great”

What buyers complain about

Smell29%

“Smelled rancid”

Oily/Greasy5%

“feels really greasy”

Allergies5%

“irritated my skin”

Value For Money4%

“Very expensive”

Moist/Dry4%

“Not moisturizing”

Size-Overall2%

“The bottle is small”

Leak-Proof2%

“leaked all in the box”

Ease Of Use2%

“Hard to use”

Motor Power2%

“Defective pump”

Suitability Dry Skin2%

“doesn't do the job if you have really dry skin”

Top return reasons

Smell43%

Leak-Proof11%

Advertised Vs Actual Product8%

Oily/Greasy7%

Size-Overall5%

Value For Money3%

Moist/Dry3%

Defective Material/Parts3%

Functionality-Overall2%