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Bath Fizzies

Fail

The top 5 brands take 100% of clicks, so Bath Fizzies is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$80K/yr58K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
87%top-5 click share · 5 brands · 9 sellers

Flapen Score

Bath Fizzies against its category

The dotted line is the Beauty & Personal Care average. Past it, Bath Fizzies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Fizzies market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Fizzies 58K times last year and spent an estimated $80K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
8.4%
Market size, estimated
$80Ka year
Peak month
December3.4× the quietest month
Top search term
bath fizzies kids26K searches a year

02 · Price

A sale here is worth $16.31.

Listings sell for $16.31 on average, from $8.68 to $26.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.31 that is $4K to $8K a year per listing.

Average price
$16.31inside the $15 to $100 sweet spot
Price range
$8.68–$26.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #67 within Bath & Bathing Accessories. It carries 1,438 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#67in Bath & Bathing Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,438per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bath Fizzies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 214%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Bath Fizzies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Bath Fizzies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath fizzies kids26K/yr
  • bath fizzies18K/yr
  • bath fizz9K/yr
  • bath fizzies for toddlers5K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Fizzies

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
24%of negative reviews mention “Color”
0.7%of orders come back
“Not vibrant”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bath Fizzies questions

Answered from the same tracked data.