bath fizzies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Price range
Good$8.68–$26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,438.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 58K searches
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath fizzies is a $80K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bath fizzies market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $82K–$98K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.2%
- Avg brand age
- 45 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tub Works69%
- SplashEZ14%
- Crayola9%
- NEWFEIFAN4%
- Mr. Bubble4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top bath fizzies search terms
- bath fizzies kids26K/yr
- bath fizzies18K/yr
- bath fizz9K/yr
- bath fizzies for toddlers5K/yr
Top bath fizzies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works$12.284.5★5,281 rev
SplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids
SplashEZ$9.614.0★158 rev
Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free
Crayola$13.134.4★156 rev
Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys
Tub Works$19.044.6★1,037 rev
Tub Works Bath Color Fizzies 150 Count 3 Pack | Nontoxic & Fragrance-Free | Color Bath Drops Create Fun Bath Colors | Bath Color Tablets in 7 Colors for Variety | Bath Bombs for Kids Bath
Tub Works$26.984.6★415 rev
Newest
by launch dateSplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids
SplashEZ$9.61158 rev
Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free
Crayola$13.13156 rev
Bath Bombs for Kids STEM 180 Mini Color Tablets in 9 Bright Colors for Creative Bathtub Art Bath Toys Fun Colorful Bath Scientific Experiment Gifts for Boys Girls 3-12
NEWFEIFAN$8.68541 rev
Tub Works Kids Bath Bomb Potion Bath Toy Variety 6 Pack | Nontoxic | Fizzes Foams & Bubbles with an Eruption of Color | Interactive Bath Bombs | Fun Science Toddler Bath Toys
Tub Works$18.622,403 rev
Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys
Tub Works$19.041,037 rev
Trending
90-day click momentumSplashEZ STEM Bath Color Tablets for Kids 150 Count - Fizzy Bath Bombs for Kids and Bath Toys for Toddlers Non Toxic Fragrance Free No Tub Staining Easy Clean Toys for Kids
SplashEZ$9.614.0★
Crayola Bath Dropz Color Changing Tablets 200-Piece Value Pack Fragrance Free Water Fizzies for Kids in Assorted Colors Non-Toxic and Stain Free
Crayola$13.134.4★
Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys
Tub Works$19.044.6★
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works$12.284.5★
Bath Bombs for Kids STEM 180 Mini Color Tablets in 9 Bright Colors for Creative Bathtub Art Bath Toys Fun Colorful Bath Scientific Experiment Gifts for Boys Girls 3-12
NEWFEIFAN$8.684.2★
What buyers say about bath fizzies
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“Good price”
“All the fun no stains”
“Makes bath time so much fun”
“Good quality”
“Great gift”
“No weird smells”
“Durable compared to other bath salts that break up easily”
“Easy cleanup in the tub”
“As described”
What buyers complain about
“Not vibrant”
“Stains easily”
“They are small”
“They are expensive for what they do”
“Did not work as advertised”
“Toddler got a rash from these”
“smell AWFUL”
“Poor Quality”
“Theyre hard to close too”
“They crackle loudly”
Top return reasons
Common questions
- Is bath fizzies profitable to sell on Amazon United States?
- The niche generates $80K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the bath fizzies niche?
- 5 brands and 9 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bath fizzies?
- Top complaints mined from reviews: Color, Stain Resistance, Size-Overall. The return rate is 0.7%.
- When does demand for bath fizzies peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the bath fizzies niche?
- Listings span $8.68–$26.98; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 1,438 reviews — the moat a new listing must climb.