Is bath and body works travel size profitable to sell on Amazon United States?

The niche generates $32K/yr across 49 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (45/100).

How competitive is the bath and body works travel size niche?

14 brands and 220 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in bath and body works travel size?

Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.4%.

What does it cost to enter the bath and body works travel size niche?

Listings span $3.74–$40.13; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 1,250 reviews — the moat a new listing must climb.

bath and body works travel size

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good$14.86

avg listing price — sweet spot $15–$100

Price range

Good$3.74–$40.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,249.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 156K searches

According to Flapen's Amazon United States niche tracking, bath and body works travel size is a $32K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bath and body works travel size market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $45K–$59K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,004
Page quality: 0%
Prime: 88%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 133 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

220

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

Bath & Body Works42%
Vital Luxury20%
Bodybeau11%
Tree Hut9%
Victoria's Secret7%
eos4%
Open — no brand owns it (8 brands, 7%)

Demand

Weekly Amazon search volume, last 32 weeks — -2.2% search growth over the last 90 days.

Open Trend

Top bath and body works travel size search terms

bath and body works travel size35K/yr +2.6%1.1% conv.
travel size bath and body works20K/yr -4.0%1.4% conv.
bath and body works travel size sets8K/yr +33.2%1.5% conv.
bath and body works mini13K/yr +5.0%0.7% conv.
bath and body works mini gift set7K/yr +24.1%1.1% conv.
bath and body works mini perfume8K/yr -6.3%0.4% conv.
bath and body works lotion travel size8K/yr -15.3%2.6% conv.
bath and body works travel size lotion5K/yr +75.3%2.1% conv.
mini bath and body works set6K/yr +35.0%0.3% conv.
mini bath and body works perfume9K/yr -39.4%0.3% conv.

All search terms

Top bath and body works travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Travel Size Ultimate Hydration Body Creams: Thousand Wishes Into the Night Champagne Toast 2.5 Ounces Set of 3

Bath & Body Works$20.504.9★53 rev

Vital Luxury Bath and Body Travel Gift Set 3pcs Travel Size Shower Gel Body Lotion Fragrance Mist Christmas Birthday Gift TSA-Friendly for On-the-Go Self-Care (3PCS Japanese Cherry Blossom)

Vital Luxury$11.744.4★70 rev

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$18.144.6★606 rev

Bath & Body Works Into The Nights Fine Fragrance Mist Travel Size Mini Purse Spray 2.5 Ounce (Into The Nights)

Bath & Body Works$11.634.6★162 rev

Vital Luxury Bath and Body Care Travel Set - Home Spa Set with Body Lotion Shower Gel and Fragrance Mist Personal Body Care Travel Set for Birthday Christmas New Year Gifts(Japanese Cherry Blossom)

Vital Luxury$15.084.3★2,736 rev

Newest

by launch date

Bath and Body Works Travel Cream 2.5 oz - Pack of 2 (A Thousand Wishes)

Bath & Body Works$15.525 rev

4mo ago

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$20.46606 rev

5mo ago

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$18.14606 rev

7mo ago

Vital Luxury Bath and Body Gift Set Cotton Candy 3 Fl Oz 4-Piece Spa Collection with Body Lotion Shower Gel Body Cream Travel Size Spa Set Body Care kit for Birthday Mothers Day Chirstmas Gifts

Vital Luxury$15.0042 rev

9mo ago

Vital Luxury Bath and Body Travel Gift Set 3pcs Travel Size Shower Gel Body Lotion Fragrance Mist Christmas Birthday Gift TSA-Friendly for On-the-Go Self-Care (3PCS Japanese Cherry Blossom)

Vital Luxury$11.7470 rev

10mo ago

What buyers say about bath and body works travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“light scent”

Gifting Purpose8%

“Birthday present”

Size-Overall7%

“This is a perfect size for on the go”

Moist/Dry5%

“Good moisturizer”

Value For Money4%

“Good value for money”

Quality-Overall4%

“Great variety”

Soft Feel3%

“Makes my skin so soft”

Advertised Vs Actual Product2%

“Exactly As Described”

Suitability Dry Skin1%

“This stuff is amazing it worked so well on my dry skin my hands hurt so bad they were so dried out because im constantly washing the as I work in a kitchen this sofend my hands up just using it a few times”

Absorbency1%

“It absorbs well”

What buyers complain about

Smell36%

“No scent”

Size-Overall13%

“was actually bigger thn i thought”

Leak-Proof6%

“leaked everywhere”

Value For Money5%

“Too expensive”

Moist/Dry3%

“don't need much moisture”

Advertised Vs Actual Product3%

“Not whats pictured”

Durability2%

“It just doesn't last”

Quality-Overall2%

“Not as good as I expected”

Product Condition1%

“It looks like I got secondhand bottles”

Ease Of Use1%

“I couldn't even use it”

Top return reasons

Leak-Proof32%

Smell24%

Size-Overall19%

Value For Money6%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Moist/Dry2%

Oily/Greasy2%

Product Condition2%

Quality-Overall1%

Common questions

Is bath and body works travel size profitable to sell on Amazon United States?: The niche generates $32K/yr across 49 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (45/100).
How competitive is the bath and body works travel size niche?: 14 brands and 220 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in bath and body works travel size?: Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.4%.
What does it cost to enter the bath and body works travel size niche?: Listings span $3.74–$40.13; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 1,250 reviews — the moat a new listing must climb.