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Bath and Body Works Travel Size

Fail

Shoppers spend an estimated $32K a year here, so Bath and Body Works Travel Size is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$32K/yr156K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
31%top-5 click share · 14 brands · 220 sellers

Flapen Score

Bath and Body Works Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Bath and Body Works Travel Size is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath and Body Works Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Bath and Body Works Travel Size 156K times last year and spent an estimated $32K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
1.4%
Market size, estimated
$32Ka year
Top search term
bath and body works travel size35K searches a year

02 · Price

A sale here is worth $14.86.

Listings sell for $14.86 on average, from $3.74 to $40.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.86 that is $0 to $1K a year per listing.

Average price
$14.86under the $15 to $100 sweet spot
Price range
$3.74–$40.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,004 within Sets & Kits. It carries 1,250 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,004in Sets & Kits
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,250per listing
Listings tracked
49

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bath and Body Works Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

220

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

7%

  • Brand 142%
  • Brand 220%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (8 brands, 7%)

Demand

Bath and Body Works Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 8.3× · 8 of 12 months tracked

Search terms

Top Bath and Body Works Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath and body works travel size35K/yr
  • travel size bath and body works20K/yr
  • bath and body works travel size sets8K/yr
  • bath and body works mini13K/yr
  • bath and body works mini gift set7K/yr
  • bath and body works mini perfume8K/yr
  • bath and body works lotion travel size8K/yr
  • bath and body works travel size lotion5K/yr
  • mini bath and body works set6K/yr
  • mini bath and body works perfume9K/yr

Reviews and returns

What reviews say buyers love and hate about Bath and Body Works Travel Size

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.4%of orders come back
“No scent”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bath and Body Works Travel Size questions

Answered from the same tracked data.