bath and body works perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.00–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,499.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 429K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath and body works perfume is a $76K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
bath and body works perfume market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $84K–$101K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
283
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
0%
- Bath & Body Works86%
- Bodycology7%
- Victoria's Secret6%
- eos1%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -6.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top bath and body works perfume search terms
- bath and body works perfume221K/yr
- splash bath and body works35K/yr
- bath and body works discontinued fragrances35K/yr
- perfume bath and body works37K/yr
- bath and body works mist21K/yr
- bath and body works splash9K/yr
- bath & body works perfume10K/yr
- bath and body works fine fragrance mist7K/yr
- bath and body works fragrance8K/yr
- perfumes for women bath & body works9K/yr
Top bath and body works perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle
Bath & Body Works$26.304.1★64 rev
Bath & Body Works A Thousand Wishes Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Prosecco & Peony Scent 8 fl oz - 1 Pack
Bath & Body Works$15.754.7★4,634 rev
Bath & Body Works Warm Vanilla Sugar Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Sugar and Sweet Vanilla Scent 8 fl oz - 1 Pack
Bath & Body Works$15.784.6★1,815 rev
Bath & Body Works Champagne Toast Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Bubbly Champagne and Sparkling Berry Scent 8 fl oz - 1 Pack
Bath & Body Works$15.424.7★1,309 rev
Bath & Body Works Gingham Gorgeous Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 1 Pack
Bath & Body Works$14.914.8★555 rev
Newest
by launch date
Into The Night by Bath and Body Works for Women - 8 oz Fragrance Mist
Bath & Body Works$17.47224 rev
Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle
Bath & Body Works$26.3064 rev
Bodycology Long-Lasting Fragrance Body Mist Strawberry Cheesecake 8 fl oz
Bodycology$5.112,103 rev
Bodycology Long-Lasting Fragrance Body Mist Whipped Vanilla 8 fl oz
Bodycology$5.043,093 rev
Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz
Bodycology$5.023,036 rev
Trending
90-day click momentumInto The Night by Bath and Body Works for Women - 8 oz Fragrance Mist
Bath & Body Works$17.474.7★
Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle
Bath & Body Works$26.304.1★
Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz
Bodycology$5.024.5★
Bath & Body Works A Thousand Wishes Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Prosecco & Peony Scent 8 fl oz - 2 Pack
Bath & Body Works$25.124.6★
Bath & Body Works Warm Vanilla Sugar Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Sugar and Sweet Vanilla Scent 8 fl oz - 1 Pack
Bath & Body Works$15.784.6★
What buyers say about bath and body works perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Fair price”
“Long lasting and effective”
“Excellent quality”
“Good bottle size”
“Christmas Gift”
“As described”
“Its soft and creamy”
“Nice and light”
“It dries down nicely”
What buyers complain about
“Chemical smell”
“not lasting”
“Smells like alcohol”
“Too expensive”
“its very leaky”
“although the bottle was smaller than expected”
“Very weak”
“they said it is not the same product”
“got an allergic reaction”
“Not as good as I expected”
Top return reasons
Common questions
- Is bath and body works perfume profitable to sell on Amazon United States?
- The niche generates $76K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the bath and body works perfume niche?
- 4 brands and 283 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bath and body works perfume?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- When does demand for bath and body works perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bath and body works perfume niche?
- Listings span $5.00–$26.30; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 2,499 reviews — the moat a new listing must climb.