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Bath and Body Works Hand Sanitizer Holder

Fail

Buyers convert on only 0.8% of searches, so Bath and Body Works Hand Sanitizer Holder is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$69K/yr635K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
33%top-5 click share · 18 brands · 169 sellers

Flapen Score

Bath and Body Works Hand Sanitizer Holder against its category

The dotted line is the Beauty & Personal Care average. Past it, Bath and Body Works Hand Sanitizer Holder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath and Body Works Hand Sanitizer Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Bath and Body Works Hand Sanitizer Holder 635K times last year and spent an estimated $69K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.8%
Market size, estimated
$69Ka year
Peak month
August1.7× the quietest month
Top search term
bath and body works hand sanitizer holder222K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $5.14 to $30.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.20 that is $0 to $1K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$5.14–$30.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #10,189 within Refillable Containers. It carries 304 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
93%
Out of stock, average day
5.3%
Average rank
#10,189in Refillable Containers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
304per listing
Listings tracked
44

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Bath and Body Works Hand Sanitizer Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

169

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

22%

  • Brand 133%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Bath and Body Works Hand Sanitizer Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Bath and Body Works Hand Sanitizer Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath and body works hand sanitizer holder222K/yr
  • pocketbac hand sanitizer holder61K/yr
  • hand sanitizer holder bath and body46K/yr
  • bath and body works pocketbac holder30K/yr
  • pocketbac holder45K/yr
  • bath and body works sanitizer holder36K/yr
  • bath and body hand sanitizer holder29K/yr
  • bath and body works hand sanitizer case31K/yr
  • hand sanitizer holder bath and body works20K/yr
  • hand sanitizer keychain bath and body13K/yr

Reviews and returns

What reviews say buyers love and hate about Bath and Body Works Hand Sanitizer Holder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Smell”
1.5%of orders come back
“Scents werent right”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bath and Body Works Hand Sanitizer Holder questions

Answered from the same tracked data.