Is bath and body works hand sanitizer holder profitable to sell on Amazon United States?

The niche generates $69K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (49/100).

How competitive is the bath and body works hand sanitizer holder niche?

18 brands and 169 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in bath and body works hand sanitizer holder?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.5%.

When does demand for bath and body works hand sanitizer holder peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the bath and body works hand sanitizer holder niche?

Listings span $5.14–$30.06; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.

bath and body works hand sanitizer holder

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Review moat

Great304.45

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Avg price

Good$14.20

avg listing price — sweet spot $15–$100

Price range

Good$5.14–$30.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$69K

$69K/yr · 635K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, bath and body works hand sanitizer holder is a $69K/yr Amazon United States market (635K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

bath and body works hand sanitizer holder market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $71K–$85K; units × avg price
Conversion rate: 0.8%
Avg BSR: #10,189
Page quality: 0%
Prime: 93%
Sponsored: 91%
Out of stock: 5.3%
Avg brand age: 27 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

169

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

22%

Bath & Body Works33%
Touchland15%
HSYHERE10%
AIERSA7%
Duufin7%
Meonum6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top bath and body works hand sanitizer holder search terms

bath and body works hand sanitizer holder222K/yr -12.4%0.4% conv.
pocketbac hand sanitizer holder61K/yr -2.0%0.4% conv.
hand sanitizer holder bath and body46K/yr -6.3%0.5% conv.
bath and body works pocketbac holder30K/yr +7.6%0.3% conv.
pocketbac holder45K/yr -7.0%0.3% conv.
bath and body works sanitizer holder36K/yr -17.2%0.4% conv.
bath and body hand sanitizer holder29K/yr -3.9%0.5% conv.
bath and body works hand sanitizer case31K/yr -10.5%0.3% conv.
hand sanitizer holder bath and body works20K/yr -14.7%0.4% conv.
hand sanitizer keychain bath and body13K/yr +2.5%0.2% conv.

All search terms

Top bath and body works hand sanitizer holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Touchland Hand Sanitizer Spray Touchette Pouch 1 FL OZ - Black

Touchland$19.084.8★1,170 rev

Meonum 2 Pack Cute & Stylish Hand Sanitizer Holders Compatible with Bath & Body Works PocketBac Pink & Purple Hollow Heart Design Easy Clip-On Keychain for Bags Snug Fit Wont Fall Off

Meonum$9.013.1★7 rev

HomeSoGood 5PCS Portable Refillable Travel Bottles Empty Container with Clip Silicone 30ml Empty Squeeze Bottle Containers

HomeSoGood$11.174.2★60 rev

HSYHERE Multifunction Portable Empty Travel Bottle Keychain Hand Sanitizer Bottle Keychain PU Leather Tassel Key Chains Car Key Ring +Refillable Containers for Toiletry Shampoo Lotion Soap -Purple

HSYHERE$9.934.4★87 rev

Bath and Body Works Black With Faux Diamond Crystal Gemstone Twist-Off Charm Pocketbac Pocketbac Hand Sanitzer Holder

Bath & Body Works$16.185.0★10 rev

Newest

by launch date

Bath & Body Works Baguette Gemstone PocketBac Holder Rhinestone Hand Sanitizer Holder Sparkle Clip Accessory

Bath & Body Works$16.515 rev

2mo ago

Meonum 2 Pack Cute & Stylish Hand Sanitizer Holders Compatible with Bath & Body Works PocketBac Pink & Purple Hollow Heart Design Easy Clip-On Keychain for Bags Snug Fit Wont Fall Off

Meonum$9.017 rev

3mo ago

Saillong Cute Hand Sanitizer Holder Pink Mini Handbag with Pearl Chain Silicone Holder Compatible with Bath & Body Works PocketBac Purse Style Body Work Sanitizer Holders

Saillong$9.9111 rev

3mo ago

Bath and Body Works Peach and Pink Ombr Spring Pocketbac Hand Sanitzer Holder WIth Pretty Flower and Butterfly Charms On A Chain

Bath & Body Works$17.914 rev

5mo ago

AIERSA Hand Sanitizer Spray Glitter Case Compatible with Touchland Silicone Hand Sanitizer Case Holder with Keychain for Touch Land Mist 1FL. OZ (Glitter Sequin White)

AIERSA$5.81221 rev

1y ago

What buyers say about bath and body works hand sanitizer holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Size-Overall13%

“Fits great”

Smell10%

“Smells lovely”

Advertised Vs Actual Product8%

“As Described”

Ease Of Use7%

“easy to use”

Color6%

“Cool color”

Design-Overall4%

“Cute cat design”

Efficiency4%

“Its cute and efficient,”

Durability3%

“Very sturdy and durable”

Gifting Purpose2%

“So worth it for gifts or your business”

What buyers complain about

Smell16%

“Scents werent right”

Durability12%

“Broke”

Value For Money8%

“Waste of money”

Size-Overall7%

“small very small”

Advertised Vs Actual Product7%

“The photo is deceiving”

Quality-Overall7%

“Initially I was worried about the quality”

Strength5%

“Flimsy and cheap”

Material Quality5%

“Quality is cheap the material is awful inside and out”

Product Condition4%

“It looks like I got secondhand bottles”

Leak-Proof3%

“Almost one half of one bottle leaked”

Top return reasons

Size-Overall48%

Color10%

Advertised Vs Actual Product8%

Value For Money5%

Quality-Overall5%

Defective Material/Parts4%

Material Quality4%

Strength3%

Functionality-Overall2%

Chain/Key Quality1%

Common questions

Is bath and body works hand sanitizer holder profitable to sell on Amazon United States?: The niche generates $69K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (49/100).
How competitive is the bath and body works hand sanitizer holder niche?: 18 brands and 169 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in bath and body works hand sanitizer holder?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.5%.
When does demand for bath and body works hand sanitizer holder peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the bath and body works hand sanitizer holder niche?: Listings span $5.14–$30.06; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.