Bath and Body Gift Basket
FailShoppers spend an estimated $18K a year here, so Bath and Body Gift Basket is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $18K/yr13K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 30 sellers
Flapen Score
Bath and Body Gift Basket against its category
The dotted line is the Beauty & Personal Care average. Past it, Bath and Body Gift Basket is stronger. Inside it, weaker.
Market
The Bath and Body Gift Basket market on Amazon at a glance
Shoppers on Amazon United States searched for Bath and Body Gift Basket 13K times last year and spent an estimated $18K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $18Ka year
- Peak month
- December8.7× the quietest month
- Top search term
- bath and body works birthday gift set4K searches a year
02 · Price
A sale here is worth $31.20.
Listings sell for $31.20 on average, from $18.81 to $37.67. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $31.20 that is $0 to $3K a year per listing.
- Average price
- $31.20inside the $15 to $100 sweet spot
- Price range
- $18.81–$37.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #231 within Bath & Bathing Accessories. It carries 7,022 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #231in Bath & Bathing Accessories
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 7,022per listing
- Listings tracked
- 8
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Bath and Body Gift Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 129%
- Brand 226%
- Brand 317%
- Brand 412%
- Brand 59%
- Brand 68%
- Open — no brand owns it (0%)
Demand
Bath and Body Gift Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.7×
Search terms
Top Bath and Body Gift Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath and body works birthday gift set4K/yr
- bath and body gift basket5K/yr
- bath and body works gift set christmas2K/yr
- bath and body gift basket for women2K/yr
Reviews and returns
What reviews say buyers love and hate about Bath and Body Gift Basket
We read the reviews and the return reasons for every product selling here.
“Just appears bigger in the photo”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath and Body Gift Basket questions
Answered from the same tracked data.