bath and body gift basket
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.20avg listing price — sweet spot $15–$100
Price range
Incredible$18.81–$37.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,022.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 13K searches
According to Flapen's Amazon United States niche tracking, bath and body gift basket is a $18K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bath and body gift basket market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$16K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.8%
- Avg brand age
- 32 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Bath & Body Works29%
- LOVERY26%
- BODY & EARTH17%
- VKTASIMK12%
- ArioseMonde9%
- Joyvella8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +5.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 8.7×
Top bath and body gift basket search terms
- bath and body works birthday gift set4K/yr
- bath and body gift basket5K/yr
- bath and body works gift set christmas2K/yr
- bath and body gift basket for women2K/yr
Top bath and body gift basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works Champagne Toast Gift Set with Body Wash Fine Fragrance Mist Lotion & Hand Cream Personal Care Collection for Gifts or Individual Use Champagne & Sparkling Berry Scent - 1 Pack
Bath & Body Works$37.304.7★691 rev
Gifts For Women Gift Basket for Women 9 Piece Set of Vanilla Coconut Home Spa Set Luxurious Gifts for Her Bath and Body Sets Includes Fragrant Lotions Large Bath Bombs Coconut Oil
LOVERY$36.284.6★11,602 rev
Gifts for Women Happy Birthday Gift Baskets Bath and Body Gift Set Mothers Day Gifts Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
VKTASIMK$18.814.8★481 rev
BODY & EARTH Spa Gift Baskets for Women 11pcs Lavender Gift Sets with Bubble Bath Shower Gel Body Lotion Mom Birthday Gifts Spa Kit Purple Gift for Her Mothers Day Gifts for Mom
BODY & EARTH$25.164.6★9,369 rev
Bath and Body Warm Vanilla Sugar Spa Gifts for Women with Shower Gel Bubble Bath Body Lotion Bath Bomb Bath Salt Spa Basket Gift Set for Women 7pcs Set Gifts
ArioseMonde$32.534.6★2,006 rev
Newest
by launch date
Body & Earth Spa Gifts for Women Self Care Kit - 8pcs Cherry Blossom & Jasmine Bath Sets for Women Birthday Mothers Day Gift Baskets for Mother Wife Girlfriends
BODY & EARTH$24.2128,975 rev
Gifts for Women Happy Birthday Gift Baskets Bath and Body Gift Set Mothers Day Gifts Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
VKTASIMK$18.81481 rev
Birthday Gift for Women Luxury Self Care Spa Gift Basket with Blanket for Mom Wife Sister Friend Girlfriend Grandmother Get Well Soon & Christmas gift for Her
Joyvella$37.63244 rev
BODY & EARTH Spa Gift Baskets for Women 11pcs Lavender Gift Sets with Bubble Bath Shower Gel Body Lotion Mom Birthday Gifts Spa Kit Purple Gift for Her Mothers Day Gifts for Mom
BODY & EARTH$25.169,369 rev
Bath & Body Works Champagne Toast Gift Set with Body Wash Fine Fragrance Mist Lotion & Hand Cream Personal Care Collection for Gifts or Individual Use Champagne & Sparkling Berry Scent - 1 Pack
Bath & Body Works$37.30691 rev
Trending
90-day click momentumBody & Earth Spa Gifts for Women Self Care Kit - 8pcs Cherry Blossom & Jasmine Bath Sets for Women Birthday Mothers Day Gift Baskets for Mother Wife Girlfriends
BODY & EARTH$24.214.6★
Birthday Gift for Women Luxury Self Care Spa Gift Basket with Blanket for Mom Wife Sister Friend Girlfriend Grandmother Get Well Soon & Christmas gift for Her
Joyvella$37.634.7★
Gifts for Women Happy Birthday Gift Baskets Bath and Body Gift Set Mothers Day Gifts Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
VKTASIMK$18.814.8★
Bath & Body Works Champagne Toast Gift Set with Body Wash Fine Fragrance Mist Lotion & Hand Cream Personal Care Collection for Gifts or Individual Use Champagne & Sparkling Berry Scent - 1 Pack
Bath & Body Works$37.304.7★
BODY & EARTH Spa Gift Baskets for Women 11pcs Lavender Gift Sets with Bubble Bath Shower Gel Body Lotion Mom Birthday Gifts Spa Kit Purple Gift for Her Mothers Day Gifts for Mom
BODY & EARTH$25.164.6★
What buyers say about bath and body gift basket
What buyers praise and complain about, mined from review topics.What buyers love
“Prefect gift”
“Scent is attractive”
“nice quality arrives on time”
“As advertised”
“Good value for product”
“The products feel nice on the skin”
“Love the color”
“was just the right size”
“Very nicely put together”
“Very good for all weather situation”
What buyers complain about
“Just appears bigger in the photo”
“Waste of money”
“Name is deceptive”
“containers could be better quality”
“I can't do a whole lot of scented things so the almond honey was just right”
“Bath bombs left a residue on your skin”
“the tape was annoying as hell”
“Not the Ingredients”
“Did not receive the color I wanted”
“the entire contents of the container spilled into the basket”
Top return reasons
Common questions
- Is bath and body gift basket profitable to sell on Amazon United States?
- The niche generates $18K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the bath and body gift basket niche?
- 6 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bath and body gift basket?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for bath and body gift basket peak?
- Demand peaks in Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the bath and body gift basket niche?
- Listings span $18.81–$37.67; the average listing price is $31.20 (sweet spot $15–$100). The average incumbent carries 7,022 reviews — the moat a new listing must climb.