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Bath and Body Advent Calendar

Maybe

An estimated 0.8% of orders come back. But buyers convert on only 0.3% of searches, so Bath and Body Advent Calendar is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$118K/yr651K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
48%top-5 click share · 19 brands · 50 sellers

Flapen Score

Bath and Body Advent Calendar against its category

The dotted line is the Beauty & Personal Care average. Past it, Bath and Body Advent Calendar is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath and Body Advent Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for Bath and Body Advent Calendar 651K times last year and spent an estimated $118K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
651K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
0.3%
Market size, estimated
$118Ka year
Peak month
November201.8× the quietest month
Top search term
spa advent calendar25K searches a year

02 · Price

A sale here is worth $67.26.

Listings sell for $67.26 on average, from $10.96 to $285.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $67.26 that is $0 to $7K a year per listing.

Average price
$67.26inside the $15 to $100 sweet spot
Price range
$10.96–$285.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #82,367 within Bath & Bathing Accessories. It carries 496 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
86%
Out of stock, average day
23.8%
Average rank
#82,367in Bath & Bathing Accessories
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
496per listing
Listings tracked
21

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Bath and Body Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

50

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

44%

  • Brand 118%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Bath and Body Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 201.8×

Search terms

Top Bath and Body Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spa advent calendar25K/yr
  • bath and body advent calendar16K/yr
  • advent calendar perfume31K/yr
  • calendario de adviento de perfumes31K/yr
  • womens advent calendar 2025139K/yr
  • calendario de adviento perfumes23K/yr
  • advent calendar for women 202593K/yr
  • advent calendar 2025 women101K/yr
  • mini perfume advent calendar16K/yr
  • bath and body works advent calendar37K/yr

Reviews and returns

What reviews say buyers love and hate about Bath and Body Advent Calendar

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.8%of orders come back
“Doesnt smell good”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bath and Body Advent Calendar questions

Answered from the same tracked data.