Bath Accessories for Kids
FailThe top 5 brands take 100% of clicks, so Bath Accessories for Kids is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $165K/yr195K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 34%top-5 click share · 5 brands · 11 sellers
Flapen Score
Bath Accessories for Kids against its category
The dotted line is the Beauty & Personal Care average. Past it, Bath Accessories for Kids is stronger. Inside it, weaker.
Market
The Bath Accessories for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Bath Accessories for Kids 195K times last year and spent an estimated $165K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $165Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- tub works bath toys62K searches a year
02 · Price
A sale here is worth $16.30.
Listings sell for $16.30 on average, from $5.78 to $29.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.30 that is $4K to $8K a year per listing.
- Average price
- $16.30inside the $15 to $100 sweet spot
- Price range
- $5.78–$29.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #77 within Bath & Bathing Accessories. It carries 1,331 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #77in Bath & Bathing Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,331per listing
- Listings tracked
- 43
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Bath Accessories for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tub Works Emergency Cars Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Soft Squeezable Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
- Price
- $15.81
- Rating
- 4.4/5
- Reviews
- 3,090
- Age
- 1y ago

Tub Works Kids Bath Bomb Potion Bath Toy Variety 6 Pack | Nontoxic | Fizzes Foams & Bubbles with an Eruption of Color | Interactive Bath Bombs | Fun Science Toddler Bath Toys
- Price
- $18.62
- Rating
- 4.6/5
- Reviews
- 2,403
- Age
- 2y ago

Tub Works Marine Mold Free Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
- Price
- $12.75
- Rating
- 4.8/5
- Reviews
- 3,038
- Age
- 2y ago

Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 5,281
- Age
- 3y ago

Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
- Price
- $13.02
- Rating
- 4.3/5
- Reviews
- 1,331
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tub Works Splash Wheels Bathtime Raceway Car Ramp Toddler Bath Toy | Race Car Track with 2 Water-Activated Light-Up Racers | Light Up Bath Toys Flash & Change Colors | Engaging Bathtub Toys for Kids
- Price
- $29.95
- Rating
- 4.1/5
- Reviews
- 119
- Age
- 7mo ago

Tub Works Bugs Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby Girl & Toddler Bath Toys | Glow Bugs for Kids | Sensory Bathtub Toys with Bath Lights
- Price
- $15.84
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 7mo ago

Tub Works Dinos Dinosaur Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Bath Lights Watertight Bathtub Toys
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 326
- Age
- 1y ago

Tub Works Under the Sea Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Bathtub Toys with Bath Lights for Kids Bath
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 7mo ago

Tub Works Mermaid Lagoon Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby Girl & Toddler Bath Toys | Sensory Mermaid Toy Bathtub Toys with Bath Lights
- Price
- $15.94
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 7mo ago
Newest
by launch date
Tub Works Fantasy Watertight Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Baby & Toddler Bathtub Toy | Unicorn Baby Girl Bathtub Toy
- Price
- $13.88
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 5mo ago

Tub Works Splash Wheels Bathtime Raceway Car Ramp Toddler Bath Toy | Race Car Track with 2 Water-Activated Light-Up Racers | Light Up Bath Toys Flash & Change Colors | Engaging Bathtub Toys for Kids
- Price
- $29.95
- Rating
- 4.1/5
- Reviews
- 119
- Age
- 7mo ago

Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
- Price
- $15.67
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 7mo ago

Tub Works Woodland Animals Watertight Baby Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Easy-Grip Toddler Bath Toy Set for Kids Bath
- Price
- $13.88
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 7mo ago

Tub Works Under the Sea Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Bathtub Toys with Bath Lights for Kids Bath
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
5 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 78%
Open market
0%
- Tub Works97%
- Dr Teal's1%
- Dr. Brown's1%
- Austion0%
- Nuby0%
Demand
Bath Accessories for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Bath Accessories for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tub works bath toys62K/yr
- tub works54K/yr
- bath stuff for kids30K/yr
- tubworks15K/yr
- kids bath essentials7K/yr
- kid bath9K/yr
- kids bath stuff10K/yr
- bath for toddlers 1-34K/yr
- bath kids accessories4K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Accessories for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









