Bath Accessories

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $744K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

1.9%

Market size, estimated

$744Ka year

Peak month

December2.8× the quietest month

Top search term

bath products354K searches a year

Listings sell for $17.11 on average, from $2.99 to $67.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $17.11 that is $13K to $17K a year per listing.

Average price

$17.11inside the $15 to $100 sweet spot

Price range

$2.99–$67.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

1.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #42 within Bath & Bathing Accessories. It carries 11,063 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#42in Bath & Bathing Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

11,063per listing

Listings tracked

49

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months