Is batana oil shampoo profitable to sell on Amazon United States?

The niche generates $944K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +45.1%. Flapen's verdict: Launch it (60/100).

How competitive is the batana oil shampoo niche?

10 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in batana oil shampoo?

Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.5%.

When does demand for batana oil shampoo peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the batana oil shampoo niche?

Listings span $17.76–$30.11; the average listing price is $24.45 (sweet spot $15–$100). The average incumbent carries 3,924 reviews — the moat a new listing must climb.

batana oil shampoo

Launch it

A $944K/yr market growing +45.1% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.45

avg listing price — sweet spot $15–$100

Price range

Incredible$17.76–$30.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$944K

$944K/yr · 808K searches

Growth

Good+45.1%

90-day search growth — must beat 0% to launch

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,924.46

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, batana oil shampoo is a $944K/yr Amazon United States market (808K searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

batana oil shampoo market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $978K–$1.2M; units × avg price
Conversion rate: 4.8%
Avg BSR: #393
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 35 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

Gypsophila48%
Agodafoo10%
Batana Oil Shampoo8%
Okaga8%
Tgideas7%
INFINA ESSENTIALS6%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top batana oil shampoo search terms

batana oil shampoo306K/yr +59.3%4.7% conv.
batana oil shampoo and conditioner114K/yr +9.0%3.6% conv.
batana shampoo58K/yr +41.8%4.1% conv.
shampoo de batana33K/yr +45.6%3.0% conv.
batana oil shampoo for hair growth18K/yr +294.3%4.4% conv.
botana oil shampoo25K/yr +73.7%4.8% conv.
gypsophila batana oil shampoo25K/yr +205.7%10.3% conv.
batana shampoo and conditioner26K/yr -11.2%2.9% conv.
banana oil shampoo16K/yr +154.3%4.6% conv.
shampoo de batana para la caida del cabello26K/yr +51.8%2.9% conv.

All search terms

Top batana oil shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gypsophila Batana Oil Shampoo Rosemary Shampoo Nourishing & Rejuvenating for Softness & Volume Suitable for Men & Women Reduces Hair Loss (10.14 fl oz)

Gypsophila$19.274.4★1,077 rev

Gypsophila Batana Oil Shampoo and Conditioner Hair loss and Batana Oil for Hair Growth Shampoo Sulfate-Free for Both Men and Women 10.14 Fl Oz

Gypsophila$30.114.5★255 rev

Batana Oil Shampoo -Promote Hair Growth Rosemary Shampoo Nourishes Scalp Reduces Breakage & Adds Shine Reduces Hair Loss (Batana Shampoo-(10.1 fl oz))

Batana Oil Shampoo$18.395.0★31 rev

Okaga Batana Oil Shampoo & Conditioner Bundle Citrus Shower Set 10.15 oz

Okaga$27.114.4★458 rev

Batana Oil Shampoo for Hair Growth Batana Oil & Rosemary Oil Shampoo Reduces Hair Loss Restores Hair Vitality and Rejuvenates Stimulates Hair Growth Repairs Damage for Men & Women 10.58fl.oz

Agodafoo$17.984.4★136 rev

Newest

by launch date

Gypsophila Batana Oil Shampoo and Conditioner Hair loss and Batana Oil for Hair Growth Shampoo Sulfate-Free for Both Men and Women 10.14 Fl Oz

Gypsophila$30.11255 rev

1mo ago

Batana Oil Shampoo and Conditioner Set Batana Oil Shampoo for Hair Loss Restores Hair Vitality and Rejuvenates Stimulates Hair Growth Repairs Damage for Men & Women 300ml+300ml 10.58fl.oz

Agodafoo$25.5971 rev

7mo ago

Tgideas Batana Oil & Rosemary Shampoo for Hair Growth Formula for Thinning Hair & Reduce Hair Loss Nourish Scalp & Add Volume for Men & Women-8.45 fl.oz x 2 (Pack of 2)

Tgideas$26.0239 rev

8mo ago

Batana Oil Shampoo for Hair Growth Batana Oil & Rosemary Oil Shampoo Reduces Hair Loss Restores Hair Vitality and Rejuvenates Stimulates Hair Growth Repairs Damage for Men & Women 10.58fl.oz

Agodafoo$17.98136 rev

9mo ago

XIKRO 100% Batana Oil Shampoo 100% Rosemary Oil Shampoo Shampoo De Batana Para La Caida Del Cabello Nourishes and Regenerates Hair-Soft and Fluffy for Men & Women (2pcs)

XIKRO$17.76258 rev

11mo ago

What buyers say about batana oil shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Very good fragrance feels smooth”

Hair Growth11%

“This has helped to strengthen my hair”

Quality-Overall10%

“Overall this set performs very well”

Soft Feel10%

“Feels Good”

Cleansing7%

“It cleanses well”

Moist/Dry6%

“It is very moisturizing”

Lather4%

“It lathers up really nicely”

Value For Money3%

“Great deal”

Hair Styling2%

“Great hair products”

Suitability Straight Hair2%

“It's good for your hair”

What buyers complain about

Smell10%

“Overpowering Scent”

Moist/Dry9%

“didnt hydrate the hair at all”

Size-Overall7%

“The containers are really small”

Value For Money4%

“It was supposed to be quite a bit of money”

Oily/Greasy4%

“On top of that my hair got greasy by the next day”

Ingredients-Overall4%

“Not clean ingredients”

Suitability Short Hair3%

“Not good on black people hair types”

Lather3%

“need a lot to create lather”

Advertised Vs Actual Product3%

“This product did not do what it said it will do”

Hair Related3%

“this product made my hair feel dry hard and brittle, I had to use Bask&Lather hydration product to soften my hair so I can comb through it with out breakage, I dont like this product”

Top return reasons

Smell14%

Advertised Vs Actual Product11%

Moist/Dry10%

Leak-Proof10%

Damage/Burn Hair7%

Suitability Short Hair7%

Size-Overall6%

Functionality-Overall5%

Ingredients-Overall5%