basis face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Good$400K$400K/yr · 479K searches
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.52–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,202.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, basis face wash is a $400K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
basis face wash market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- $396K–$495K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Simple59%
- Basis41%
Demand
Weekly Amazon search volume, last 47 weeks — -3.8% search growth over the last 90 days.Top basis face wash search terms
- simple220K/yr
- simple face wash94K/yr
- basis soap37K/yr
- basis soap sensitive skin bar pack of 625K/yr
- basis bar soap17K/yr
- basis11K/yr
- basis face wash10K/yr
- simple soap9K/yr
- simple refreshing facial wash5K/yr
- simple cleanser5K/yr
Top basis face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Basis Sensitive Skin Bar Soap for Body Hands and Face Unscented Soap Bar for Sensitive Skin with Chamomile and Aloe Vera Bar Soap Bulk Pack 4 Oz Bar Pack of 6
Basis$11.264.7★11,912 rev
Simple Kind to Skin Refreshing Facial Wash Gel 150 ml (5 Ounce)
Simple$7.314.6★28,938 rev
Simple Kind to Skin Facial Wash Moisturizing 5 oz
Simple$6.524.6★2,547 rev
Simple Kind to Skin Moisturising Facial Wash (150ml)
Simple$6.584.7★2,049 rev
Simple 2-pack Pure Soap For Sensitive Skin for Women
Simple$8.334.5★932 rev
Newest
by launch date
Simple Water Boost Micellar Gel Facial Wash 5 Oz (150 ML) (1 Count)
Simple$7.313,536 rev
Simple Kind to Skin Refreshing Facial Gel Wash 5.07 Ounce / 150 Ml (Pack of 3)
Simple$17.67448 rev
Simple Kind to Skin Facial Wash Moisturizing 5 oz
Simple$6.522,547 rev
Simple Kind to Skin Refreshing Facial Wash Gel 150 ml (5 Ounce)
Simple$7.3128,938 rev
Simple Kind to Skin Moisturising Facial Wash (150ml)
Simple$6.582,049 rev
Trending
90-day click momentumSimple Kind to Skin Facial Wash Moisturizing 5 oz
Simple$6.524.6★
Basis Vitamin Bar Soap for Body Hands and Face Natural Soap Bar for All Skin Types with Vitamin C E and B5 4 Oz Pack of 6
Basis$16.124.7★
Simple 2-pack Pure Soap For Sensitive Skin for Women
Simple$8.334.5★
Basis Sensitive Skin Bar Soap for Body Hands and Face Unscented Soap Bar for Sensitive Skin with Chamomile and Aloe Vera Bar Soap Bulk Pack 4 Oz Bar Pack of 6
Basis$11.264.7★
Simple Kind to Skin Refreshing Facial Gel Wash 5.07 Ounce / 150 Ml (Pack of 3)
Simple$17.674.6★
What buyers say about basis face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Good for sensitive skin”
“Excellent soap”
“Helps to moisturize”
“the price point is affordable”
“feels soft on”
“it smells clean”
“The Best Cleanser”
“Provides the perfect amount of lather, very moisturizing, and a smooth texture”
“no allergy to this product”
“Been using for years, simple clean”
What buyers complain about
“Caused rash breakout”
“smells like slicing bell peppers”
“Then it also burned my skin very bad in sensitive areas”
“Garbage ingredients”
“Doesn't clean well”
“there weren't many face cleansers on the market that you could buy that were gentle enough for dry skin”
“It's not moisturizing enough for my liking”
“It doesnt look as full as other reviews depict”
“Burned my face”
“leakeeeeddd everywhere”
Top return reasons
Common questions
- Is basis face wash profitable to sell on Amazon United States?
- The niche generates $400K/yr across 9 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the basis face wash niche?
- 2 brands and 98 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in basis face wash?
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.4%.
- What does it cost to enter the basis face wash niche?
- Listings span $6.52–$17.67; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 7,202 reviews — the moat a new listing must climb.