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Based Curl Cream

Fail

The top 5 products take 100% of clicks, so Based Curl Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$344K/yr320K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Based Curl Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Based Curl Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Based Curl Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Based Curl Cream 320K times last year and spent an estimated $344K. One brand takes every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
5.0%
Market size, estimated
$344Ka year
Peak month
February2.4× the quietest month
Top search term
based curl cream286K searches a year

02 · Price

A sale here is worth $21.30.

Listings sell for $21.30 on average, from $19.47 to $24.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At $21.30 that is $53K to $64K a year per listing.

Average price
$21.30inside the $15 to $100 sweet spot
Price range
$19.47–$24.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,500–3,000
Revenue per listing a year
$53K–$64K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Creams & Lotions. It carries 266 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#76in Creams & Lotions
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
3

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Based Curl Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Based Curl Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Based Curl Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • based curl cream286K/yr
  • curl cream based26K/yr
  • based body works curl cream8K/yr

Reviews and returns

What reviews say buyers love and hate about Based Curl Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
0.3%of orders come back
“it smells a little funky”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Based Curl Cream questions

Answered from the same tracked data.