based curl cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Incredible$19.47–$24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Review moat
Great266.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$344K$344K/yr · 320K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, based curl cream is a $344K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
based curl cream market data
- Units sold / yr
- 13K–15K
- avg 2,500–3,000/product
- Revenue / yr
- $266K–$320K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- BASED BODYWORKS100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — -17.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
Top based curl cream search terms
- based curl cream286K/yr
- curl cream based26K/yr
- based body works curl cream8K/yr
Top based curl cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BASED Curl Cream for Men Curl Defining Cream for Curly Hair No Harsh Chemicals or Artificial Fragrance Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil 8.5 oz (Pack of 1)
BASED BODYWORKS$24.314.5★498 rev
BASED Curl Mousse - Instant Volume & Definition with Flexible Hold - Lightweight Formula with Agave & Rice Protein - Non-Toxic Silicone Free for All Curl Types (6.8 fl oz Pack of 1)
BASED BODYWORKS$20.124.5★167 rev
BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
BASED BODYWORKS$19.474.5★134 rev
Newest
by launch dateBASED Curl Mousse - Instant Volume & Definition with Flexible Hold - Lightweight Formula with Agave & Rice Protein - Non-Toxic Silicone Free for All Curl Types (6.8 fl oz Pack of 1)
BASED BODYWORKS$20.12167 rev
BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
BASED BODYWORKS$19.47134 rev
BASED Curl Cream for Men Curl Defining Cream for Curly Hair No Harsh Chemicals or Artificial Fragrance Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil 8.5 oz (Pack of 1)
BASED BODYWORKS$24.31498 rev
Trending
90-day click momentumBASED Curl Mousse - Instant Volume & Definition with Flexible Hold - Lightweight Formula with Agave & Rice Protein - Non-Toxic Silicone Free for All Curl Types (6.8 fl oz Pack of 1)
BASED BODYWORKS$20.124.5★
BASED Curl Cream for Men Curl Defining Cream for Curly Hair No Harsh Chemicals or Artificial Fragrance Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil 8.5 oz (Pack of 1)
BASED BODYWORKS$24.314.5★
BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
BASED BODYWORKS$19.474.5★
What buyers say about based curl cream
What buyers praise and complain about, mined from review topics.What buyers love
“I love that it's made with high quality, natural ingredients”
“Easy to use and nice curl”
“Smells Nice”
“Love it for my sons curls”
“This mousse is actually really lightweight”
“Worth the price”
“its soft to the touch”
“keeping moisturized all day”
“She has very fine hair with a natural wave”
“Safe ingredients”
What buyers complain about
“it smells a little funky”
“But High Price”
“did not hydrate at all”
“Makes the hair look completely different same bottle same type of product completely different material”
“Its hard to find the right product for curly hair”
“Low porosity and curls that vary between tight coils and large/loose curls across the head”
“Its big”
“not like some other products that give a lot of texture on the spot like powder or spray”
“isnt as advertised”
“Very poor quality”
Top return reasons
Common questions
- Is based curl cream profitable to sell on Amazon United States?
- The niche generates $344K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the based curl cream niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in based curl cream?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.3%.
- When does demand for based curl cream peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the based curl cream niche?
- Listings span $19.47–$24.31; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.