base supplies tallow and honey balm
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.65avg listing price — sweet spot $15–$100
Price range
Incredible$16.96–$31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$398K$398K/yr · 418K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,517.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, base supplies tallow and honey balm is a $398K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
base supplies tallow and honey balm market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $308K–$370K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #994
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 15.8%
- Avg brand age
- 22 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Rezebu37%
- Hearth and Homestead23%
- Terra Lotus12%
- SVPMECN12%
- HONGIK INGUN5%
- Eloix4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -11.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 16.6×
Top base supplies tallow and honey balm search terms
- based supplies tallow and honey balm236K/yr
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- tallow and honey balm based supplies17K/yr
- base supplies tallow and honey balm11K/yr
- based supplies beef tallow13K/yr
- based supply tallow and honey balm7K/yr
- organic tallow & honey balm9K/yr
- basedsupplies tallow and honey balm5K/yr
- based supplies tallow honey balm7K/yr
Top base supplies tallow and honey balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rezebu Tallow and Honey Balm Beef Tallow for Skin Tallow Face Moisturizer
Rezebu$20.804.3★283 rev
Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz
Hearth and Homestead$29.214.6★14,169 rev
Terra Lotus - Organic Grass-Fed Beef Tallow Balm with Raw Honey - Moisturizing Cream - Handmade All-Natural Moisturizer (2 Oz Unscented)
Terra Lotus$19.944.5★5,013 rev
SVPMECN Tallow and Honey Balm Tallow Face Moisturizer Grass-Fed Beef Tallow & Raw Wild Honey for Smooth Natural Formula Hydrated Skin
SVPMECN$20.714.1★436 rev
Beef Tallow for Skin Tallow and Honey Balm Tallow Face Moisturizer with Ginseng Extract Pure Beef Tallow Balm Blend of Vitamins Grass Fed Beef Tallow Hydrates and Nourishes the Skin
HONGIK INGUN$16.963.9★46 rev
Newest
by launch date
BASED SUPPLIES Tallow And Honey Balm Beef Tallow And Honey Balm for Face Deep Hydration for Dry Sensitive Skin Natural Formula Hydrated Skin (1pcs)
BASED SUPPLIES$19.923 rev
Eloix Beef Tallow for Skin Tallow and Honey Balm for Face Grass-Fed Beef Tallow and Raw Honey Moisturizer Deep Hydration for Dry Sensitive Skin Natural Face and Body Tallow Face Moisturizer
Eloix$21.0314 rev
DSQWJHC Tallow and Honey Balm for Face Handmade Balm for Women and Men New Zealand Grass-Fed Tallow and Wild Honey Low Temperature Rendered and Multi-Filtered Set with 2 Bamboo Scoops (2 SET)
DSQWJHC$30.902 rev
Beef Tallow for Skin Tallow and Honey Balm Tallow Face Moisturizer with Ginseng Extract Pure Beef Tallow Balm Blend of Vitamins Grass Fed Beef Tallow Hydrates and Nourishes the Skin
HONGIK INGUN$16.9646 rev
Rezebu Tallow and Honey Balm Beef Tallow for Skin Tallow Face Moisturizer
Rezebu$20.80283 rev
Trending
90-day click momentumDSQWJHC Tallow and Honey Balm for Face Handmade Balm for Women and Men New Zealand Grass-Fed Tallow and Wild Honey Low Temperature Rendered and Multi-Filtered Set with 2 Bamboo Scoops (2 SET)
DSQWJHC$30.903.0★
Eloix Beef Tallow for Skin Tallow and Honey Balm for Face Grass-Fed Beef Tallow and Raw Honey Moisturizer Deep Hydration for Dry Sensitive Skin Natural Face and Body Tallow Face Moisturizer
Eloix$21.032.9★
BASED SUPPLIES Tallow And Honey Balm Beef Tallow And Honey Balm for Face Deep Hydration for Dry Sensitive Skin Natural Formula Hydrated Skin (1pcs)
BASED SUPPLIES$19.925.0★
Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter Organic Olive Oil Calendula & Rose Lotion & Hand Moisturizer for Dry Skin Coffee Vanilla 1.3oz
Hearth and Homestead$30.184.6★
Beef Tallow for Skin Tallow and Honey Balm Tallow Face Moisturizer with Ginseng Extract Pure Beef Tallow Balm Blend of Vitamins Grass Fed Beef Tallow Hydrates and Nourishes the Skin
HONGIK INGUN$16.963.9★
What buyers say about base supplies tallow and honey balm
What buyers praise and complain about, mined from review topics.What buyers love
“totally reasonable for the quality”
“doesnt smell bad”
“Excellent moisturizer”
“Goes on smoothly”
“Absorbs pretty good”
“Has helped my skin”
“Good value for money”
“No More Dry Skin”
“As advertised”
“Ive noticed a nice glow”
What buyers complain about
“No smell”
“Irritated my skin”
“Not moisturizing”
“expensive”
“Too oily”
“Small jar”
“Description is misleading”
“Did not work well for me”
“doesn't actually absorb”
“it irritated my skin”
Top return reasons
Common questions
- Is base supplies tallow and honey balm profitable to sell on Amazon United States?
- The niche generates $398K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the base supplies tallow and honey balm niche?
- 9 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in base supplies tallow and honey balm?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.9%.
- When does demand for base supplies tallow and honey balm peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 16.6× the quietest.
- What does it cost to enter the base supplies tallow and honey balm niche?
- Listings span $16.96–$31.19; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 4,518 reviews — the moat a new listing must climb.