Base Supplies Tallow and Honey Balm
MaybeAn estimated 0.9% of orders come back. But the top 5 products take 83% of clicks, so Base Supplies Tallow and Honey Balm is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $398K/yr418K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 11 sellers
Flapen Score
Base Supplies Tallow and Honey Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Base Supplies Tallow and Honey Balm is stronger. Inside it, weaker.
Market
The Base Supplies Tallow and Honey Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Base Supplies Tallow and Honey Balm 418K times last year and spent an estimated $398K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.
- Searches, last 12 months
- 418K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $398Ka year
- Peak month
- March16.6× the quietest month
- Top search term
- based supplies tallow and honey balm236K searches a year
02 · Price
A sale here is worth $24.65.
Listings sell for $24.65 on average, from $16.96 to $31.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $24.65 that is $18K to $25K a year per listing.
- Average price
- $24.65inside the $15 to $100 sweet spot
- Price range
- $16.96–$31.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$25K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #994 within Body Butters. It carries 4,518 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 15.8%
- Average rank
- #994in Body Butters
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 4,518per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Base Supplies Tallow and Honey Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Brand 137%
- Brand 223%
- Brand 312%
- Brand 412%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 7%)
Demand
Base Supplies Tallow and Honey Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 16.6×
Search terms
Top Base Supplies Tallow and Honey Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- based supplies tallow and honey balm236K/yr
- based supplies50K/yr
- based supplies tallow and honey37K/yr
- tallow and honey balm based supplies17K/yr
- base supplies tallow and honey balm11K/yr
- based supplies beef tallow13K/yr
- based supply tallow and honey balm7K/yr
- organic tallow & honey balm9K/yr
- basedsupplies tallow and honey balm5K/yr
- based supplies tallow honey balm7K/yr
Reviews and returns
What reviews say buyers love and hate about Base Supplies Tallow and Honey Balm
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Base Supplies Tallow and Honey Balm questions
Answered from the same tracked data.