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Base Coreana

Maybe

The products selling today average only 4.1★. But shoppers spend an estimated $46K a year here, so Base Coreana is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$46K/yr145K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
34%top-5 click share · 36 brands · 89 sellers

Flapen Score

Base Coreana against its category

The dotted line is the Beauty & Personal Care average. Past it, Base Coreana is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Base Coreana market on Amazon at a glance

Shoppers on Amazon United States searched for Base Coreana 145K times last year and spent an estimated $46K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
1.7%
Market size, estimated
$46Ka year
Top search term
korean foundation for mature skin25K searches a year

02 · Price

A sale here is worth $18.64.

Listings sell for $18.64 on average, from $4.77 to $43.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.64 that is $0 to $2K a year per listing.

Average price
$18.64inside the $15 to $100 sweet spot
Price range
$4.77–$43.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #146 within Face. It carries 6,647 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
94%
Out of stock, average day
3.5%
Average rank
#146in Face
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
6,647per listing
Listings tracked
54

04 · Newcomers

15 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
15Amazon's first-year sales bar
Average brand age
38 months

Products

Top Base Coreana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

89

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

34%

Top 20: 74%

Open market

39%

  • Brand 115%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Search terms

Top Base Coreana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean foundation for mature skin25K/yr
  • base de maquillaje coreana31K/yr
  • base coreana33K/yr
  • korean liquid foundation7K/yr
  • korean skin care foundation9K/yr
  • korean base products foundation4K/yr
  • bases coreanas de alta cobertura5K/yr
  • base coreana de alta cobertura16K/yr
  • korean face makeup5K/yr
  • korean skincare foundation4K/yr

Reviews and returns

What reviews say buyers love and hate about Base Coreana

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Suitability Combination Skin”
14%of negative reviews mention “Color”
2.5%of orders come back
“Horrible color”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Base Coreana questions

Answered from the same tracked data.