Base Coat Nail Polish

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

5.1%

Market size, estimated

$1.7Ma year

Peak month

June2.3× the quietest month

Top search term

gaoy gel polish1.0M searches a year

Listings sell for $10.91 on average, from $3.94 to $38.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $10.91 that is $27K to $33K a year per listing.

Average price

$10.91under the $15 to $100 sweet spot

Price range

$3.94–$38.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$27K–$33K

Returns

0.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Base & Top Coats. It carries 7,035 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Base & Top Coats

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

7,035per listing

Listings tracked

57

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months