Barrier Serum

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $779K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

10.3%

Market size, estimated

$779Ka year

Peak month

January3.0× the quietest month

Top search term

barrier serum53K searches a year

Listings sell for $19.43 on average, from $14.93 to $34.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $19.43 that is $58K to $78K a year per listing.

Average price

$19.43inside the $15 to $100 sweet spot

Price range

$14.93–$34.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$58K–$78K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #216 within Serums. It carries 1,868 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#216in Serums

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,868per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months