Barrier Cream

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+8.7%

Conversion, latest week

7.8%

Market size, estimated

$4.8Ma year

Peak month

June3.5× the quietest month

Top search term

aestura atobarrier 365 cream446K searches a year

Listings sell for $25.68 on average, from $18.12 to $34.24. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $25.68 that is $385K to $514K a year per listing.

Average price

$25.68inside the $15 to $100 sweet spot

Price range

$18.12–$34.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

$385K–$514K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Face Moisturizers. It carries 6,376 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#105in Face Moisturizers

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

6,376per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months