bare minerals mascara
Worth a lookShows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$12.07–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay$233K$233K/yr · 70K searches
Review moat
Bad5,395.89avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bare minerals mascara is a $233K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bare minerals mascara market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $158K–$197K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 9.6%
- Avg brand age
- 90 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- bareMinerals89%
- Clinique4%
- Honest Beauty3%
- Lancôme2%
- ILIA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +18.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top bare minerals mascara search terms
- bare minerals mascara42K/yr
- bare minerals mascara black9K/yr
- lashtopia mascara bare minerals5K/yr
- bareminerals mascara5K/yr
- bareminerals mascara black3K/yr
- bare minerals strength & length mascara3K/yr
- bare minerals mascara strength and length3K/yr
Top bare minerals mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bareMinerals Strength & Length Serum-Infused Black Mascara Full Size Vegan Cruelty-Free & Dermatologist-Tested
bareMinerals$19.924.2★1,797 rev
bareMinerals Lashtopia Mega Volume Mineral-Based Black Mascara 10X More Volume Whipped Mousse-Like Formula Fanned-Out Fullness Nourishes & Conditions Lashes Clump- & Flake-Resistant Vegan
bareMinerals$17.954.3★2,835 rev
bareMinerals Mini Maximist Phyto-Fiber Volumizing Black Mascara for Visibly Thicker Lashes All-Day Wear Waterproof Mascara Black Travel Size Vegan
bareMinerals$12.483.8★222 rev
bareMinerals Strength & Length Serum-Infused Brow Gel Brow Gel Infused with Plant-Based Strengthening Serum Tints Shapes + Defines Eyebrows Vegan
bareMinerals$21.514.3★93 rev
bareMinerals Maximist Phyto-Fiber Volumizing Black Mascara for Visibly Thicker Lashes All-Day Wear Waterproof Mascara Black Vegan
bareMinerals$19.753.8★222 rev
Newest
by launch datebareMinerals Mini Maximist Phyto-Fiber Volumizing Black Mascara for Visibly Thicker Lashes All-Day Wear Waterproof Mascara Black Travel Size Vegan
bareMinerals$12.48222 rev
bareMinerals Strength & Length Serum-Infused Brow Gel Brow Gel Infused with Plant-Based Strengthening Serum Tints Shapes + Defines Eyebrows Vegan
bareMinerals$21.5193 rev
bareMinerals Maximist Phyto-Fiber Volumizing Black Mascara for Visibly Thicker Lashes All-Day Wear Waterproof Mascara Black Vegan
bareMinerals$19.75222 rev
bareMinerals Strength & Length Serum-Infused Black Mascara Full Size Vegan Cruelty-Free & Dermatologist-Tested
bareMinerals$19.921,797 rev
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black .27 fl oz
Honest Beauty$18.7719,679 rev
Trending
90-day click momentumbareMinerals Strength & Length Serum-Infused Brow Gel Brow Gel Infused with Plant-Based Strengthening Serum Tints Shapes + Defines Eyebrows Vegan
bareMinerals$21.514.3★
bareMinerals Mini Maximist Phyto-Fiber Volumizing Black Mascara for Visibly Thicker Lashes All-Day Wear Waterproof Mascara Black Travel Size Vegan
bareMinerals$12.483.8★
Lancme Dfinicils Defining & Lengthening Mascara Lengthen & Define Lashes Vitamin B5 Enriched Smudge and Clump-Free Non-Flaking Formula Gentle for Sensitive Eyes Black Mascara
Lancôme$26.074.5★
Clinique High Impact Mascara Volume and Length | Safe For Sensitive Eyes | Ophthalmologist Tested Mini Travel Size Black 0.14 Fl Oz
Clinique$12.074.4★
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black .27 fl oz
Honest Beauty$18.774.2★
What buyers say about bare minerals mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent with primer and mascara”
“Excellent quality, I love this clean Brand”
“Worth the purchase”
“the process is easy”
“Great Size”
“I also havent had it run or smudge yet”
“Very buildable”
“Exactly what I wanted”
“easy to wash off”
“No irritation”
What buyers complain about
“not worth the price”
“Dried out”
“Thick, gunky, and the wand does not distribute the mascara as advertised”
“Allergic reaction”
“Smears all over the place”
“Clumping thick yuck”
“the brush was big”
“I dont think this mascara is good for sensitive eyes”
“The water proof one I found was difficult to take off”
“breaking off fairly quickly”
Top return reasons
Common questions
- Is bare minerals mascara profitable to sell on Amazon United States?
- The niche generates $233K/yr across 9 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bare minerals mascara niche?
- 5 brands and 19 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bare minerals mascara?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Eyelash Quality. The return rate is 1.0%.
- When does demand for bare minerals mascara peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bare minerals mascara niche?
- Listings span $12.07–$28.84; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 5,396 reviews — the moat a new listing must climb.