Is bare minerals eye primer profitable to sell on Amazon United States?

The niche generates $136K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).

How competitive is the bare minerals eye primer niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bare minerals eye primer?

Top complaints mined from reviews: Functionality-Overall, Wrinkles, Value For Money. The return rate is 0.5%.

When does demand for bare minerals eye primer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the bare minerals eye primer niche?

Listings span $13.40–$22.36; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 12,635 reviews — the moat a new listing must climb.

bare minerals eye primer

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$19.03

avg listing price — sweet spot $15–$100

Price range

Great$13.40–$22.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 34K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad12,635.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bare minerals eye primer is a $136K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bare minerals eye primer market data

Units sold / yr: 8K–10K; avg 2,500–3,000/product
Revenue / yr: $152K–$190K; units × avg price
Conversion rate: 20.8%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Elizabeth Mott83%
Smashbox12%
bareMinerals5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top bare minerals eye primer search terms

thank me later eyeshadow primer18K/yr +9.9%26.4% conv.
thank me later eye primer7K/yr -31.2%19.5% conv.
smashbox eyeshadow primer3K/yr +41.8%14.3% conv.
smashbox eye primer2K/yr -17.6%21.0% conv.
bare minerals eye primer2K/yr -24.1%12.8% conv.
elizabeth mott thank me later eye primer920/yr +20.1%20.6% conv.
bare minerals prime time eyelid primer595/yr +11.9%11.4% conv.
bare minerals eyelid primer689/yr -7.1%8.4% conv.

All search terms

Top bare minerals eye primer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g

Elizabeth Mott$13.404.4★25,052 rev

Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz

Smashbox$22.364.5★304 rev

Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml

Elizabeth Mott$19.544.4★25,052 rev

bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan

bareMinerals$20.813.9★133 rev

Newest

by launch date

Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml

Elizabeth Mott$19.5425,052 rev

11mo ago

bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan

bareMinerals$20.81133 rev

3y ago

Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz

Smashbox$22.36304 rev

3y ago

Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g

Elizabeth Mott$13.4025,052 rev

10y ago

What buyers say about bare minerals eye primer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The product's price point also seems fair for the quantity and quality”

Eyelash Quality17%

“Excellent eyelid primer - stays on for almost 18 hours”

Value For Money11%

“is super affordable”

Soft Feel8%

“Smooth”

Durability4%

“Works great, long lastingUse as directed”

Advertised Vs Actual Product4%

“Works as advertised”

Suitability Combination Skin4%

“It match my skin tone”

Efficiency4%

“effective”

Eyeliner Quality3%

“No runny eyeliner”

Ease Of Application3%

“makes application so easy”

What buyers complain about

Functionality-Overall12%

“Did not work”

Wrinkles9%

“it does not emphasize my wrinkles”

Value For Money7%

“Not worth it”

Color7%

“Color is misleading”

Thickness5%

“thin that it's actually translucent”

Oily/Greasy4%

“it did nothing to stop my oiliness”

Suitability Oily Skin4%

“Didnt budge and I have oily skin, Ill never go without”

Texture/Consistency-Overall3%

“Bad texture”

Dilute/Watery3%

“Watery”

Eyeliner Quality3%

“so the product made eyeshadow application horrible”

Top return reasons

Functionality-Overall18%

Moist/Dry13%

Advertised Vs Actual Product11%

Color10%

Oily/Greasy6%

Coverage4%

Texture/Consistency-Overall4%

Value For Money3%

Product Condition3%

Adhesion/Stickiness3%

Common questions

Is bare minerals eye primer profitable to sell on Amazon United States?: The niche generates $136K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
How competitive is the bare minerals eye primer niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bare minerals eye primer?: Top complaints mined from reviews: Functionality-Overall, Wrinkles, Value For Money. The return rate is 0.5%.
When does demand for bare minerals eye primer peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the bare minerals eye primer niche?: Listings span $13.40–$22.36; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 12,635 reviews — the moat a new listing must climb.