Bare Minerals Eye Primer
FailThe top 5 products take 100% of clicks, so Bare Minerals Eye Primer is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $136K/yr34K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 5 sellers
Flapen Score
Bare Minerals Eye Primer against its category
The dotted line is the Beauty & Personal Care average. Past it, Bare Minerals Eye Primer is stronger. Inside it, weaker.
Market
The Bare Minerals Eye Primer market on Amazon at a glance
Shoppers on Amazon United States searched for Bare Minerals Eye Primer 34K times last year and spent an estimated $136K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 20.8% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 20.8%
- Market size, estimated
- $136Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- thank me later eyeshadow primer18K searches a year
02 · Price
A sale here is worth $19.03.
Listings sell for $19.03 on average, from $13.40 to $22.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,500 to 3,000 of them. At $19.03 that is $48K to $57K a year per listing.
- Average price
- $19.03inside the $15 to $100 sweet spot
- Price range
- $13.40–$22.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $48K–$57K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Eyes. It carries 12,635 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Eyes
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 12,635per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Bare Minerals Eye Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g
- Price
- $13.40
- Rating
- 4.4/5
- Reviews
- 25,052
- Age
- 10y ago

Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz
- Price
- $22.36
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 3y ago

Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml
- Price
- $19.54
- Rating
- 4.4/5
- Reviews
- 25,052
- Age
- 11mo ago

bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan
- Price
- $20.81
- Rating
- 3.9/5
- Reviews
- 133
- Age
- 3y ago
Trending
estimated 90-day click momentum
Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml
- Price
- $19.54
- Rating
- 4.4/5
- Reviews
- 25,052
- Age
- 11mo ago

Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz
- Price
- $22.36
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 3y ago

Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g
- Price
- $13.40
- Rating
- 4.4/5
- Reviews
- 25,052
- Age
- 10y ago

bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan
- Price
- $20.81
- Rating
- 3.9/5
- Reviews
- 133
- Age
- 3y ago
Newest
by launch date
Elizabeth Mott Thank Me Later Under Eye Brightener Base Color-Correcting Base to Use Under Concealer Helps Concealer Apply Smoothly Wear Better & Cover Dark Circles More Evenly Soft Pink 5ml
- Price
- $19.54
- Rating
- 4.4/5
- Reviews
- 25,052
- Age
- 11mo ago

bareMinerals Prime Time Eyeshadow Extender Primes + Smooths Eyelids For Eyeshadow Application 24-Hour Wear Crease-Proof Waterproof Vegan
- Price
- $20.81
- Rating
- 3.9/5
- Reviews
- 133
- Age
- 3y ago

Smashbox Photo Finish Intensify 24 Hour Eyeshadow Primer | Long-Lasting Eye Makeup Base with Vitamin E | Crease Fade & Smudge-Resistant Wear | 0.34 Fl Oz
- Price
- $22.36
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 3y ago

Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof Lightweight Cruelty-Free - 10g
- Price
- $13.40
- Rating
- 4.4/5
- Reviews
- 25,052
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Elizabeth Mott83%
- Smashbox12%
- bareMinerals5%
Demand
Bare Minerals Eye Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bare Minerals Eye Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thank me later eyeshadow primer18K/yr
- thank me later eye primer7K/yr
- smashbox eyeshadow primer3K/yr
- smashbox eye primer2K/yr
- bare minerals eye primer2K/yr
- elizabeth mott thank me later eye primer920/yr
- bare minerals prime time eyelid primer595/yr
- bare minerals eyelid primer689/yr
Reviews and returns
What reviews say buyers love and hate about Bare Minerals Eye Primer
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bare Minerals Eye Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









