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Barbie Nail Charms

Fail

Shoppers spend an estimated $0 a year here, so Barbie Nail Charms is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$0/yr11K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
51%top-5 click share · 15 brands · 25 sellers

Flapen Score

Barbie Nail Charms against its category

The dotted line is the Beauty & Personal Care average. Past it, Barbie Nail Charms is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Nail Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Nail Charms 11K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August1.9× the quietest month
Top search term
barbie nail charms8K searches a year

02 · Price

A sale here is worth $7.86.

Listings sell for $7.86 on average, from $4.91 to $10.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $7.86 that is $0 to $786 a year per listing.

Average price
$7.86under the $15 to $100 sweet spot
Price range
$4.91–$10.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$786
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #446 within Nail Art Accessories. It carries 3,484 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#446in Nail Art Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,484per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Barbie Nail Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

35%

  • Brand 117%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Barbie Nail Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Barbie Nail Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie nail charms8K/yr
  • barbie nail art1K/yr
  • barbie charms for nails965/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Nail Charms

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“They look cheaply made”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Barbie Nail Charms questions

Answered from the same tracked data.