Barbie Makeup

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

3.6%

Market size, estimated

$154Ka year

Peak month

December5.8× the quietest month

Top search term

barbie makeup116K searches a year

Listings sell for $15.06 on average, from $4.10 to $31.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.06 that is $4K to $8K a year per listing.

Average price

$15.06inside the $15 to $100 sweet spot

Price range

$4.10–$31.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #102 within Makeup Palettes. It carries 3,781 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#102in Makeup Palettes

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,781per listing

Listings tracked

36

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months