Is barber towels profitable to sell on Amazon United States?

The niche generates $83K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the barber towels niche?

20 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in barber towels?

Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 1.2%.

When does demand for barber towels peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the barber towels niche?

Listings span $6.10–$52.10; the average listing price is $25.92 (sweet spot $15–$100). The average incumbent carries 5,086 reviews — the moat a new listing must climb.

barber towels

Worth a look

Shows a sweet-spot price point ($25.92 avg), but a small market ($83K/yr) keeps it on the watch list.

Avg price

Incredible$25.92

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$6.10–$52.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,085.64

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 64K searches

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, barber towels is a $83K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

barber towels market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 5.0%
Avg BSR: #360
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 3.5%
Avg brand age: 54 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

29%

Diane18%
UNIMADE18%
L311%
Utopia Towels10%
Orighty8%
Avalon Towels6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top barber towels search terms

barber towels40K/yr -4.3%3.5% conv.
shaving towel5K/yr +8.6%2.9% conv.
barber towels for hot towel7K/yr -34.0%3.5% conv.
shaving towels for men6K/yr -24.3%5.1% conv.
barber towel4K/yr -12.4%3.5% conv.
barber towels for shaving4K/yr +1.3%3.2% conv.

All search terms

Top barber towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Diane 100% Cotton Barber Towels 15x26 Soft and Absorbent Multipurpose Towels for Salon Spa and Barber Shop Use Machine Washable White 12 Pack

Diane$17.624.3★1,059 rev

UNIMADE Salon Towels 24 Pack Microfiber Barber Towels Bulk (16x29 inches) Hair-Drying Cloth Super Soft Black Hand Cloth for Gym Bath Spa Use and Home Beauty Care(Not Bleach Proof)

UNIMADE$29.244.6★1,011 rev

Level 3 Face Towels - Barber and Salon Hair Stylist White Cotton Cloth - Soft Light and Absorbent

L3$13.634.5★71 rev

Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 29 Inches) Super Soft and Absorbent Microfiber Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care

Orighty$18.614.6★1,410 rev

Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)

T & L Towel and Linen Mart$18.464.4★1,094 rev

Newest

by launch date

HOMEXCEL Soft Salon Towels 48 Pack 16 by 29 inches 100% Lint Free 7X Super Absorbent Microfiber Hair Towels Fast Dry Hand Towels for Salons Gym Spa Home and Personal Use Black

HOMEXCEL$45.79351 rev

4mo ago

HOMEXCEL Soft Salon Towels 24 Pack 16 by 29 inches 100% Lint Free 7X Super Absorbent Microfiber Hair Towels Fast Dry Hand Towels for Salons Gym Spa Home and Personal Use Black

HOMEXCEL$25.83351 rev

4mo ago

G.B.S Gents Barbershop Steam Towel 100% Cotton Pre-Shave Hot Towel for Men Soft & Super Absorbent Spa Washcloth 12 x 16 Reusable Quick-Dry (1 White)

G.B.S$6.1014 rev

7mo ago

FIXSMITH Salon Towels 12 Pack Black Hand Towels for Bathroom Quick Dry Gym Towels Spa Face Towel Absorbent Microfiber Towels for Salon Barber Gym Bath Pedicure and Home Hair Care 16 x 27 in

FIXSMITH$18.71312 rev

1y ago

Buy-Rite Barber Towels 12-Pack Heavy-Weight 100% Cotton Herringbone Weave 14 x 25 Bleach-Resistant Machine Washable Soft & Durable with Green Stripe Design BR-BARBERTOWEL-1

Buy-Rite Salon & Spa Equipment$19.9513 rev

1y ago

What buyers say about barber towels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing quality”

Absorbency13%

“Absorbs a lot of water”

Soft Feel11%

“Soft towels”

Value For Money8%

“Good buy for the money”

Size-Overall5%

“Just the right size”

Ease Of Cleaning5%

“They come in very handy for cleaning”

Washability5%

“Great, as expected, good size and have held up well through washes”

Durability4%

“They feel durable”

Thickness3%

“Very nice plush towels”

Moist/Dry3%

“Good towel for drying hair in my salon”

What buyers complain about

Quality-Overall12%

“NOT GOOD Quality”

Thickness8%

“its a bit thinner than I expected”

Material Quality8%

“Thin material”

Stain Resistance7%

“stain easily during services”

Washability6%

“are coming apart after the FIRST wash”

Color6%

“Not Black”

Durability5%

“Tore apart after one wash”

Absorbency4%

“Not absorbent”

Advertised Vs Actual Product4%

“Nothing like the picture”

Thin4%

“Very thin”

Top return reasons

Size-Overall25%

Material Quality16%

Thin13%

Quality-Overall11%

Advertised Vs Actual Product6%

Color5%

Absorbency3%