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Barber Supplies

Maybe

The top 5 brands take only 40% of clicks. But buyers convert on only 1.2% of searches, so Barber Supplies is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$960K/yr3.4M searches / yr
90-day growth
-18.3%search demand this quarter
Competition
24%top-5 click share · 56 brands · 138 sellers

Flapen Score

Barber Supplies against its category

The dotted line is the Beauty & Personal Care average. Past it, Barber Supplies is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barber Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Barber Supplies 3.4M times last year and spent an estimated $960K. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $960K a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
1.2%
Market size, estimated
$960Ka year
Peak month
December1.7× the quietest month
Top search term
barber accessories1.5M searches a year

02 · Price

A sale here is worth $23.99.

Listings sell for $23.99 on average, from $2.53 to $178.66. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $23.99 that is $12K to $18K a year per listing.

Average price
$23.99inside the $15 to $100 sweet spot
Price range
$2.53–$178.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #539 within Hair Cutting Tools. It carries 7,449 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
1.3%
Average rank
#539in Hair Cutting Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,449per listing
Listings tracked
85

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Barber Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

138

Top-5 brand share

40%

Top 20: 78%

Top-5 click share

24%

Top 20: 63%

Open market

56%

  • Brand 114%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Barber Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Barber Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barber accessories1.5M/yr
  • barber658K/yr
  • barber supplies441K/yr
  • barberia106K/yr
  • barber essentials94K/yr
  • barber stuff78K/yr
  • barber tools79K/yr
  • barbershop accessories61K/yr
  • barber equipment65K/yr
  • hair grippers40K/yr

Reviews and returns

What reviews say buyers love and hate about Barber Supplies

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.0%of orders come back
“Broke after one use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Barber Supplies questions

Answered from the same tracked data.