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Barber Starter Kit

Fail

The top 5 brands take 98% of clicks, so Barber Starter Kit is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$346K/yr135K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
70%top-5 click share · 6 brands · 13 sellers

Flapen Score

Barber Starter Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Barber Starter Kit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barber Starter Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Barber Starter Kit 135K times last year and spent an estimated $346K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
2.5%
Market size, estimated
$346Ka year
Peak month
January2.2× the quietest month
Top search term
fade king clipper set13K searches a year

02 · Price

A sale here is worth $101.53.

Listings sell for $101.53 on average, from $7.82 to $221.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $101.53 that is $10K to $25K a year per listing.

Average price
$101.53above the $15 to $100 sweet spot
Price range
$7.82–$221.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #462 within Hair Cutting Tools. It carries 5,495 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#462in Hair Cutting Tools
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,495per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Barber Starter Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 234%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Barber Starter Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Barber Starter Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fade king clipper set13K/yr
  • gold clippers10K/yr
  • fade king11K/yr
  • babyliss beard trimmer12K/yr
  • babyliss pro gold fx8K/yr
  • babyliss gold fx trimmer9K/yr
  • gold fx trimmer8K/yr
  • gold clippers for men9K/yr
  • babyliss pro gold fx trimmer5K/yr
  • gold trimmer4K/yr

Reviews and returns

What reviews say buyers love and hate about Barber Starter Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
2.5%of orders come back
“Fell Apart”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barber Starter Kit questions

Answered from the same tracked data.