barber powder
Worth a lookShows low returns (0.0%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.16avg listing price — sweet spot $15–$100
Price range
Great$9.64–$61.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,318.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$63K$63K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, barber powder is a $63K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
barber powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $69K–$93K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #586
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 75%
- Out of stock
- 0.8%
- Avg brand age
- 127 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
86
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- Clubman56%
- Gabel’s11%
- Barberry Coast Shave Co.8%
- ROYALL LYME6%
- St. John3%
- Captain's Choice3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 3.0×
Top barber powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz
Clubman$9.954.3★7,477 rev
Clubman Pinaud Virgin Island Bay Rum After Shave Cologne Classic After Shave Lotion for Men Aftershave for Men Masculine Fragrance Splash 12 fl oz
Clubman$12.834.3★7,477 rev
GABELS Bay Rum After Shave Lotion 16oz/1pt
Gabel’s$16.594.3★1,414 rev
Bay Rum Aftershave Splash for Men - Crafted with Authentic Bay Oils from Dominica Republic in the Virgin Islands - Natural and Pure Ingredients - 4oz. - from Barberry Coast Shave Co.
Barberry Coast Shave Co.$39.584.3★1,236 rev
ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash
ROYALL LYME$52.304.3★530 rev
Newest
by launch date
Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz
Clubman$16.0937 rev
Suavecito Bay Rum Aftershave 8 oz. Pump Spray Bottle - Soothes and hydrates Skin Prevents Irritation Helps You Feel Refreshed & Revitalized - Subtle Masculine Fragrance Throughout The Day
Suavecito$11.98134 rev
Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent 4 Fl Oz
Ogallala Bay Rum$13.976 rev
Ogallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned | Limes & Peppercorns 8 oz.
Ogallala Bay Rum$18.987 rev
ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash
ROYALL LYME$52.30530 rev
Trending
90-day click momentumOgallala Bay Rum Genuine Soothing Genuine Aftershave | Hand Crafted | Old Fashioned Bay Rum Scent 4 Fl Oz
Ogallala Bay Rum$13.974.0★
Clubman Virgin Island Bay Rum After Shave Spray Cologne - Classic Aftershave for Men Splash After Shaving 16 fl oz
Clubman$16.094.2★
Clubman Pinaud Virgin Island Bay Rum Shave Cologne After Shave Fragrance 6 fl oz
Clubman$9.954.3★
GABELS Bay Rum After Shave Lotion 16oz/1pt
Gabel’s$16.594.3★
ROYALL BAYRHUM 57 Mens Heritage Eau de Toilette Classic Bay Rum Fragrance 8 Fl oz Splash
ROYALL LYME$52.304.3★
What buyers say about barber powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“This is a quality product that delivers as advertised”
“Great product for the price”
“It works as it should - soothing”
“Smooth - love it”
“It helps my skin set after applying”
“The bottle size is really good too”
“The larger bottle with the spray top makes it very simple to use”
“Excellent aftershave”
“Easy to apply”
What buyers complain about
“Not as strong a fragrance/aroma as I thought”
“The bottle leaked”
“nor nearly as lasting”
“It has a bit of alcohol”
“Not what I thought”
“I went cheap”
“Product had a loose top”
“I noticed it felt cheaply made so I made sure I was gentle with it”
“not that strong just right it lingers for a while”
“Triggered a bad reaction”
Top return reasons
Common questions
- Is barber powder profitable to sell on Amazon United States?
- The niche generates $63K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the barber powder niche?
- 11 brands and 86 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in barber powder?
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.0%.
- When does demand for barber powder peak?
- Demand peaks in Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the barber powder niche?
- Listings span $9.64–$61.04; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.