Barber Powder

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

5.8%

Market size, estimated

$63Ka year

Peak month

July3.0× the quietest month

Top search term

bay rum aftershave42K searches a year

Listings sell for $23.16 on average, from $9.64 to $61.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.16 that is $2K to $6K a year per listing.

Average price

$23.16inside the $15 to $100 sweet spot

Price range

$9.64–$61.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #586 within Men's. It carries 1,318 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

69%

Out of stock, average day

0.8%

Average rank

#586in Men's

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,318per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 127 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

127 months