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Barber Mat

Maybe

Products sell for $36.48 on average, inside the sweet spot. But demand is soft, at -18.4% this quarter, so Barber Mat is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$289K/yr360K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
43%top-5 click share · 23 brands · 27 sellers

Flapen Score

Barber Mat against its category

The dotted line is the Beauty & Personal Care average. Past it, Barber Mat is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barber Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Barber Mat 360K times last year and spent an estimated $289K. The top 5 brands take 56% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
2.2%
Market size, estimated
$289Ka year
Peak month
January1.2× the quietest month
Top search term
barber mat157K searches a year

02 · Price

A sale here is worth $36.48.

Listings sell for $36.48 on average, from $9.44 to $144.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $36.48 that is $4K to $9K a year per listing.

Average price
$36.48inside the $15 to $100 sweet spot
Price range
$9.44–$144.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #6,636 within Salon & Spa Equipment. It carries 428 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
6.1%
Average rank
#6,636in Salon & Spa Equipment
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
428per listing
Listings tracked
41

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Barber Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

27

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

43%

Top 20: 83%

Open market

37%

  • Brand 116%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Barber Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Barber Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barber mat157K/yr
  • barber mats for clippers49K/yr
  • magnetic barber mat27K/yr
  • barber matt20K/yr
  • barber station mat17K/yr
  • barber magnetic mat13K/yr
  • barber clipper mat10K/yr
  • barber mats10K/yr
  • clipper mat9K/yr
  • barber mat for clippers8K/yr

Reviews and returns

What reviews say buyers love and hate about Barber Mat

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
2.0%of orders come back
“Breaking”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Barber Mat questions

Answered from the same tracked data.