Is barber blades profitable to sell on Amazon United States?

The niche generates $537K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the barber blades niche?

9 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in barber blades?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.3%.

When does demand for barber blades peak?

Demand peaks in Jan–Jul–Aug–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the barber blades niche?

Listings span $3.78–$81.45; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 4,736 reviews — the moat a new listing must climb.

barber blades

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$21.06

avg listing price — sweet spot $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.78–$81.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$537K

$537K/yr · 245K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,736.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, barber blades is a $537K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jul–Aug–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

barber blades market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $527K–$632K; units × avg price
Conversion rate: 10.4%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 2.2%
Avg brand age: 66 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

DORCO86%
Derby8%
Utopia Care2%
FACON1%
Shark1%
ASTRA1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

Peak months: Jan, Jul, Aug, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top barber blades search terms

dorco razor blades99K/yr +1.0%13.3% conv.
dorco28K/yr +21.3%6.0% conv.
barber blades20K/yr -2.5%9.1% conv.
dorco razor13K/yr +21.4%5.5% conv.
dorco blades13K/yr +3.2%9.9% conv.
hojillas para barbero8K/yr -14.5%8.0% conv.
razor blades barber8K/yr -23.6%8.9% conv.
dorco razors8K/yr +1.8%6.3% conv.
straight razor blades for men12K/yr -53.9%4.8% conv.
dorco prime razor blades7K/yr -32.1%12.1% conv.

All search terms

Top barber blades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$9.094.7★2,635 rev

DORCO Pace 6 Pro - Six Blade Razor System with Trimmer - 12 Pack Refill (No Handle)

DORCO$27.974.4★10,540 rev

Dorco 100 Piece Prime Double Edge Razor Blades

DORCO$10.304.7★3,366 rev

Dorco STP301 Prime Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$12.134.8★141 rev

Dorco Pace 6 Pro - Six Blade Razor System with Trimmer - 10 Pack (1 Handle + 10 Cartridges)

DORCO$24.064.4★10,540 rev

Newest

by launch date

Dorco STP301 Prime Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$12.13141 rev

1y ago

DORCO SLEEK 6 Blade Razor for Men with Multi-Flex Technology for a Smooth & Comfortable Shave | Cartridge Razor for Men Razor Handle + 2 Cartridges

DORCO$13.66380 rev

1y ago

Utopia Care Single Edge Razor Blades Stainless Steel Professional Barber Razor Blades for Hair Shaping Shaving Beard & Neckline Grooming 100 Count

Utopia Care$3.7865 rev

1y ago

Dorco ST301 Platinum Extra Double Edge Razor Blades 1000 Count Razors for Men Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$62.91409 rev

1y ago

Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$9.092,635 rev

2y ago

What buyers say about barber blades

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Amazing quality”

Value For Money23%

“good value”

Durability9%

“The handle feels durable”

Ease Of Use4%

“easy to clean”

Advertised Vs Actual Product4%

“Does the job”

Soft Feel3%

“Feels Great”

Cutting/Trimming3%

“Smooth shave”

Comfort-Overall2%

“comfortable to hold”

Design-Overall2%

“Great design”

Size-Overall2%

“Exact fit”

What buyers complain about

Quality-Overall18%

“Bad quality”

Durability9%

“Break easily”

Size-Overall7%

“Size of the blade much smaller”

Ease Of Use5%

“it's very difficult to use”

Grip5%

“Some razor handles cannot hold these properly”

Value For Money4%

“they just got to expensive”

Allergies3%

“I have sensitive skin”

Design-Overall3%

“Im just not a fan of the six blade design”

Functionality-Overall2%

“that doesnt seem to work”

Strength2%

“they are very flimsy”

Top return reasons

Size-Overall23%

Functionality-Overall12%

Advertised Vs Actual Product12%

Quality-Overall6%

Defective Material/Parts6%

Product Condition5%

Ease Of Use5%

Compatibility-Overall4%

Comfort-Overall4%

Value For Money3%

Common questions

Is barber blades profitable to sell on Amazon United States?: The niche generates $537K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the barber blades niche?: 9 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in barber blades?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.3%.
When does demand for barber blades peak?: Demand peaks in Jan–Jul–Aug–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the barber blades niche?: Listings span $3.78–$81.45; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 4,736 reviews — the moat a new listing must climb.

barber blades

barber blades market data

Competition & brand share

Demand & seasonality

Top barber blades search terms

Top barber blades products on Amazon

Top sellers

Newest

Trending

What buyers say about barber blades

What buyers love

What buyers complain about

Top return reasons

Common questions

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