Barber Aftershave

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

5.8%

Market size, estimated

$309Ka year

Peak month

December1.4× the quietest month

Top search term

level 3 aftershave cologne57K searches a year

Listings sell for $15.99 on average, from $6.34 to $27.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.99 that is $16K to $20K a year per listing.

Average price

$15.99inside the $15 to $100 sweet spot

Price range

$6.34–$27.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

0.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #95 within Men's. It carries 742 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

74%

Out of stock, average day

2.8%

Average rank

#95in Men's

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

742per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

81 months