Barbasol Shaving Cream

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.

Searches, last 12 months

522K

Growth, 90 days vs prior 90

+16.5%

Conversion, latest week

12.4%

Market size, estimated

$815Ka year

Peak month

June1.3× the quietest month

Top search term

barbasol shaving cream240K searches a year

Listings sell for $12.58 on average, from $3.65 to $29.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $12.58 that is $38K to $50K a year per listing.

Average price

$12.58under the $15 to $100 sweet spot

Price range

$3.65–$29.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$38K–$50K

Returns

0.0%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Men's. It carries 2,070 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

55%

Out of stock, average day

0.0%

Average rank

#44in Men's

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,070per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

100 months