Is barbasol shaving cream profitable to sell on Amazon United States?

The niche generates $815K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the barbasol shaving cream niche?

3 brands and 277 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in barbasol shaving cream?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for barbasol shaving cream peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the barbasol shaving cream niche?

Listings span $3.65–$29.26; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 2,070 reviews — the moat a new listing must climb.

barbasol shaving cream

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$815K

$815K/yr · 522K searches

Price range

Good$3.65–$29.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.58

avg listing price — sweet spot $15–$100

Growth

Okay+16.5%

90-day search growth — must beat 0% to launch

Review moat

Okay2,070

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, barbasol shaving cream is a $815K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

barbasol shaving cream market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $755K–$1.0M; units × avg price
Conversion rate: 12.4%
Avg BSR: #44
Page quality: 0%
Prime: 55%
Sponsored: 27%
Out of stock: 0.0%
Avg brand age: 100 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

277

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Barbasol67%
Flywrun20%
Gillette13%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top barbasol shaving cream search terms

barbasol shaving cream240K/yr +17.1%12.0% conv.
barbasol115K/yr +17.5%5.8% conv.
shaving cream barbasol43K/yr +53.2%10.4% conv.
barbasol sensitive skin shaving cream36K/yr -1.4%12.7% conv.
barbasol shaving cream mens30K/yr -5.1%10.6% conv.
shaving cream mens barbasol10K/yr -2.0%12.0% conv.
barbasol aloe shaving cream7K/yr +57.7%9.2% conv.
barbasol original shaving cream4K/yr +246.7%11.5% conv.
barbasol shave cream10K/yr -22.3%10.3% conv.
shave cream barbasol3K/yr +21.5%12.8% conv.

All search terms

Top barbasol shaving cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barbasol Thick and Rich Shaving Cream Original 10 oz (Pack of 2)

Barbasol$9.484.6★5,018 rev

Barbasol Sensitive Skin Thick and Rich Shaving Cream 10 Ounce Pack of 2

Flywrun$8.474.7★712 rev

Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz

Gillette$3.734.8★8,051 rev

Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)

Barbasol$29.264.8★377 rev

Barbasol Soothing Aloe Skin Thick And Rich Shaving Cream 10 Oz (Pack of 3) by Perio

Barbasol$12.294.7★606 rev

Newest

by launch date

Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)

Barbasol$29.26377 rev

7mo ago

Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz

Gillette$3.738,051 rev

1y ago

Gillette Foamy Sensitive Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave sensitive skin shaving cream 14.9oz

Gillette$3.656,571 rev

1y ago

Barbasol 1919 Classic Shaving Cream | Non-Aerosol Shave Cream for Men | Infused With Aloe Coconut Oil Shea Butter | Exceptional Glide | Made in the USA 6 OZ (Pack of 1)

Barbasol$7.15594 rev

5y ago

Barbasol Shave Cream 7 Ounce (Sensitive Skin Pack of 3)

Barbasol$16.23169 rev

7y ago

What buyers say about barbasol shaving cream

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great deal”

Quality-Overall17%

“The quality and price has been consistent”

Smell10%

“Also use around the toilet bowl to keep clean and odor free”

Advertised Vs Actual Product8%

“As advertised”

Soft Feel7%

“smooth and creamy”

Lather3%

“Smooth, and lathers very well”

Size-Overall3%

“The right size”

Efficiency3%

“Works well”

Thickness2%

“Foam is very thick and rich, just as advertised”

Durability2%

“Will last me a while”

What buyers complain about

Value For Money11%

“Too pricey on Amazon”

Size-Overall10%

“These are really big cans”

Advertised Vs Actual Product7%

“The item is listed as having the original scent, but that is not the case”

Dispensing Mechanism7%

“When can was about half full I started having problems with dispensing shaving cream”

Ease Of Cleaning6%

“hard to clean unless you use soap”

Smell6%

“Smells bad”

Ease Of Use4%

“It's hard to use”

Lather4%

“The cream may be terrible at making lather”

Durability4%

“it lasted for more than ages in months heaping months”

Functionality-Overall4%

“it fails badly”

Top return reasons

Size-Overall16%

Lather16%

Functionality-Overall14%

Thickness11%

Texture/Consistency-Overall8%

Advertised Vs Actual Product7%

Skin Health7%

Leak-Proof5%

Damage/Burn Hair3%

Ease Of Use3%

Common questions

Is barbasol shaving cream profitable to sell on Amazon United States?: The niche generates $815K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the barbasol shaving cream niche?: 3 brands and 277 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in barbasol shaving cream?: Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for barbasol shaving cream peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the barbasol shaving cream niche?: Listings span $3.65–$29.26; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 2,070 reviews — the moat a new listing must climb.