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Barakkat

Fail

The top 5 brands take 100% of clicks, so Barakkat is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$231K/yr152K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
97%top-5 click share · 2 brands · 52 sellers

Flapen Score

Barakkat against its category

The dotted line is the Beauty & Personal Care average. Past it, Barakkat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barakkat market on Amazon at a glance

Shoppers on Amazon United States searched for Barakkat 152K times last year and spent an estimated $231K. All 2 brands take every click. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
2.2%
Market size, estimated
$231Ka year
Peak month
April4.3× the quietest month
Top search term
oud satin mood31K searches a year

02 · Price

A sale here is worth $68.60.

Listings sell for $68.60 on average, from $16.97 to $283.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $68.60 that is $34K to $51K a year per listing.

Average price
$68.60inside the $15 to $100 sweet spot
Price range
$16.97–$283.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$34K–$51K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,289 within Men's. It carries 1,156 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
11.0%
Average rank
#1,289in Men's
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
1,156per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Barakkat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%
  • Open — no brand owns it (0%)

Demand

Barakkat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 4.3×

Search terms

Top Barakkat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oud satin mood31K/yr
  • barakat satin oud16K/yr
  • oud madness19K/yr
  • barakkat17K/yr
  • barakat7K/yr
  • satin oud8K/yr
  • maison francis kurkdjian oud satin mood6K/yr
  • barrakat6K/yr
  • mfk oud satin mood8K/yr
  • oud satin mood maison francis kurkdjian6K/yr

Reviews and returns

What reviews say buyers love and hate about Barakkat

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
73%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells very old”
A buyer, on “Smell”73% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Barakkat questions

Answered from the same tracked data.